eBay Marketplaces Q2 2010

eBay Marketplaces Fast Facts At-A-Glance1

  • Founded in September 1995, eBay is a global online marketplace where practically anyone can trade practically anything
  • In Q2-10, eBay Marketplaces reported 91.8 million active users worldwide

Lifestyles Categories

Clothing, Shoes & Accessories

Consumer Electronics/Men

Home & Garden

GMV2

In Q2-10, the worldwide Gross Merchandise Volume for the Clothing, Shoes and Accessories category was approximately $1.4 billion

In Q2-10, worldwide Gross Merchandise Volume:

  • Computers category - approximately $1.0 billion
  • Consumer Electronics category – approximately $636 million
  • Cell phones & telecom – approximately $614 million
In Q2-10, the worldwide Gross Merchandise Volume for the Home & Garden category was approximately $1.8 billion

Top Searches

Burberry, Coach, bebe, shoes, sunglasses, handbags, Mad Imports Bags, Nike and Hollister iPad, iPhone, iPod Touch, PlayStation 3, GPS, Xbox 360, digital camera, Wii, Bose, laptop Anthropology, John Deere, pillow, outdoor patio furniture, tiller, chandelier, bedding and curtains

U.S. Velocity Statistics3

  • A pair of shoes sold every 8 seconds
  • Women’s accessories sold every 10 seconds
  • A dress is sold every 10 seconds
  • A pair of women’s jeans sold every 24 seconds
  • A pair of men’s sunglasses sold every 25 seconds
  • A men’s necktie sold every
    45 seconds
  • A pair of Chuck Taylors sold every 5 minutes
  • A pair of retro sunglasses sold every 8 minutes
  • A cell phone sold every 6 seconds
  • An MP3 Player sold every
    15 seconds
    , including Apple iPod, Creative Zen, and others
  • A video game system sold every 17 seconds
  • Headphones sold every 22 seconds
  • A GPS Device sold every
    minute
  • An Apple Laptop or Notebook sold every 3 minutes
  • An eBook Reader sold every 4 minutes
  • An item in the home décor category sold every 10 seconds
  • A bedding item sold every 30 seconds
  • A bath item sold every 28 seconds
  • A major appliance sold every minute
  • A baby gear item sold every 4 minutes
  • Patio and Garden furniture sold every 4 minutes
  • Tea cups sold every 10 minutes
  • A hammock sold every 31 minutes

U.S. Visitors

eBay Clothing, Shoes & Accessories category received 4.9 million monthly unique visitors according to ComScore (June 2010) eBay electronics category received
3.4 million monthly unique visitors according to ComScore
(June 2010)
eBay Home & Garden category received 3.2 million monthly unique visitors according to ComScore
(June 2010)

Clothing, Shoes & Accessories

Consumer Electronics/Men

Home & Garden

Trends4

— Bright colored blazers – a pop of color adds punch

— Backpacks – they’re not just for school, try it in a leather or neutral canvas

— Leather – a fitted leather moto jacket is a must for all seasons

— Velvet – the velvet blazer is back

— Everything 90’s for men and women – bright, rave-like colors and geometric shapes

— Sunglasses with chain accents – celebrities are wild for these

— Mid-century accessories – enamel and ceramic pieces are the key ingredients

— Shine, especially sequins, stones, brocades, bright silks or metallics in clothing and accessories

— Elevated workout wear – designer sweatshirts and pants are a hit on the runway

— Special sweaters – embellished and unique with appliqué and text

— Leopard – wear the trend a little, a little more, and then a lot!

— Smart Phones – iPhone4, Windows Phone 7, Blackberry Bold 9700, Droid X, HTC EVO 4G, Android Phones, HTC Hero

— 3D Devices – Cell phones with 3D display, TVs, cameras

— Gaming – XBox 360 Slim with Kinect, Nintendo 3Ds

— eReaders – Kindle (all versions), Sony Reader, Nook, iRex

— Apple Products – iPad, iPhone 4, iMac 3rd generation, iPad Keyboard dock

— GPS – Garmin Nuvi, TomTom, Alpine, Magellan

— Cameras (Still/Video) – Flip Video Slide, Flip Video Mino, Kodak EasyShare, Canon EOS, PowerShot, Panasonic Lumix

— Netbooks – Lenovo, Acer, Dell, HP, AMD computers with Vision

— Platform – Hulu is now available on the iPhone, iPad, PS3 and more

— Eco Tech – Rechargeable batteries

— Painterly florals – think Claude Monet and the Impressionists

— Vintage wallpaper – try it on an accent wall

— Thick knits – natural fibers for pillows, blankets and tufted seating

— Scandinavian modernism – Eames is ever-popular, try some teak too

— Chrome frame furniture – imparts a light, floating profile

— Reclaimed wood furniture & galvanized steel – rework antique finds into something new

— Pendleton blankets – the classic is back and better than before

— Taxidermy – try something unique like a colorful peacock

— Outdoor rugs – extend and enjoy your living space through late summer/early fall

— Pale pink walls – works well for a kitchen or dressing room

1Rent.com, Shopping.com, and eBay Classifieds web sites are not included in these metrics
2Previously reported annualized figures
3Previously reported Nielsen figures
4Selected by eBay trend experts