SAN FRANCISCO--(BUSINESS WIRE)--StubHub, the world's largest ticket marketplace, today announced a marketing partnership to become one of the presenting sponsors of the title match-up between Floyd Mayweather Jr. and ‘Sugar’ Shane Mosley. The fight, scheduled for May 1, 2010 at the MGM in Las Vegas, NV, is sure to be one of the biggest boxing events of the year.
“Very few events can match the excitement and electricity of fight night, something we are looking to leverage as we continue to increase our visibility in the sport.”
With the deal, StubHub becomes the Official Fan to Fan Ticket Marketplace of the fight. StubHub will receive highly visible integrated marketing placements, spanning ring signage, broadcast and print, as well as pre-fight publicity opportunities that are sure to reach millions of sports fans from across the globe.
"This fight will be a big draw, attracting both hardcore and more mainstream boxing enthusiasts. We are thrilled to be able to affiliate our brand with this event, and to be able to reach some of the most passionate and informed sports fans," said Danielle Maged, Head of Partnerships & Business Development for StubHub. "Very few events can match the excitement and electricity of fight night, something we are looking to leverage as we continue to increase our visibility in the sport.”
Floyd Mayweather Jr. fights have proven to be significant draws on the StubHub market in the past, with two of his match-ups ranking in the top-five all-time highest grossing boxing events for the company. Mayweather’s 2007 clash with Oscar De La Hoya is number one on the list.
“At Golden Boy, we’ve built our business and reputation through integrity, honesty, hard work and determination, attributes we know StubHub believes in as well,” said Bruce Binkow, Chief Marketing Officer at Golden Boy Promotions. “This fight will be seen by fans across the world, and we couldn’t be happier to have StubHub on board to help expose these great fighters to the masses.”
About StubHub
StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient, and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the New York Yankees, Chicago Bears and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with music artists like Madonna and media companies such as ESPN and AOL.
StubHub is an eBay company (NASDAQ:EBAY).
For more information on StubHub, visit www.stubhub.com