Director of development Charles Scribner appreciates that PayPal helps the organization stay true to its mission by allowing it to conduct green fundraising online. "By accepting PayPal through our website and MySpace page, we've achieved postage-free, paper-free fundraising," says Scribner. "We're spending less on direct mail and postage while encouraging our supporters to participate with us online."
Scribner also highlights the fact that as a grassroots, citizen-based organization, Black Warrior Riverkeeper aims to communicate directly with its citizen base, a goal supported by PayPal. "Individual members contribute 75 percent of our funding," he says. "With PayPal and online donations, we constantly expand our grassroots support base."