Hello, Baton Rouge!
At eBay, our mission is to create opportunity for all. Supporting entrepreneurs and small businesses in communities around the world is central to this mission – it’s why we come to work each day, and it’s why we’re here in Baton Rouge. After a nationwide search, Baton Rouge was selected based on the strength and diversity of its small businesses, its entrepreneurial spirit and the City of Baton Rouge's focus on inclusive economic growth.
What Is Retail Revival?
Retail Revival is an intensive 12-month ecommerce and business training program hosted in partnership with cities with promising entrepreneurial communities. The program launched in Akron, Ohio in early 2018 and has since expanded to Lansing, Michigan and Greensboro, North Carolina in the US, plus Wolverhampton, UK and Halifax, Canada. Motivated small businesses in these cities have now opened their doors on eBay and, with the mentorship and support offered through the program, reached hundreds of thousands of customers around the world.
Benefits of Retail Revival
Retail Revival is a 12-month program that offers participating small businesses ongoing support to launch and grow on eBay. Specifically, participants can look forward to:
|Onboarding Support: eBay will provide Retail Revival participants hands-on assistance with setting up their accounts and stores on eBay.|
|Training & Education: Through customized training and learning opportunities, participating sellers will get a full eBay education covering listing optimization, inventory management, promotional tactics and much more.|
Community: Retail Revival provides opportunities for participants to network with other eBay sellers in Baton Rouge and beyond, both in-person and online, to enable peer-to-peer learning, sharing and support.
|Ongoing Support: Retail Revival sellers are supported by a dedicated expert customer service team tasked with getting to know their businesses and charting a unique path to growth through technical assistance and strategic guidance.|
|Store Subscription: Retail Revival sellers receive a complimentary one-year Premium Store subscription, which offers a number of free listings, shipping supplies and other valuable perks.|
|Marketing & PR: eBay will highlight and help drive traffic to participating sellers’ eBay stores through a dedicated landing page on eBay.com. eBay will also feature select Retail Revival sellers across its online properties and social media channels and continually seek coverage of the Retail Revival program with local, regional and national press outlets.
General eBay Benefits
In addition to the benefits uniquely offered through the Retail Revival program, eBay offers many general perks and opportunities that will help your business grow.
Here are some of the things our sellers love most about eBay:
Massive customer base. 182M active buyers use eBay in 190 markets worldwide.
Global reach. 97% of eBay commercial sellers (sellers with more than $10,000 in sales annually) sell internationally.
Friendly marketplace. eBay’s an ally, not a competitor. Because we don’t sell any inventory directly, eBay only succeeds when our sellers succeed. We are committed to supporting and enabling our sellers every step of the way.
Fair transaction fees. At just 10%, eBay’s transaction fees are lower than many competitors (and some categories offer even lower final value fees).
Variety of value. While many customers continue to look to eBay to find their second-hand treasures, over 80% of items now sold on eBay are new and unused.
Listing flexibility. While selling items auction-style is still an option, sellers can also list their items at a fixed price. In fact, 90% of items on eBay today are listed at a fixed price. This offers sellers the flexibility to sell their items in whatever way works best for them.
World-class infrastructure. Whether it’s our global shipping service or customized promotional tools, eBay offers solutions that meet sellers’ needs no matter where they are on their business journey.
Mobile friendly. The majority of American consumers now use their mobile devices to make purchases. eBay’s highly-rated app has been downloaded 476M times.
- Opportunities to give back. Sellers can donate a percentage of their proceeds to any nonprofit registered on eBay for Charity. Since its inception in 2003, eBay for Charity has generated over $800M in donations to organizations serving communities around the world. In support of these generous contributions, eBay reduces its transaction fees by the same percentage of the donation for each eBay for Charity sale.
What’s the catch?
That’s the best part: there is no catch. This program is being offered completely free of charge to both the City of Baton Rouge and all participating sellers. All we ask is that Retail Revival sellers devote the requisite time and effort to the program across its entire 12-month duration. This ensures the best possible outcomes for their businesses.
In general, participating sellers are required to:
Attend the full-day kick-off event in September (more details to be provided in late summer).
Dedicate at least 10 hours/week, on average, to maintaining, promoting and growing their eBay business (learning, listing inventory, fulfilling orders, managing customer inquiries, etc.) for the duration of the program. This can be done by the business owner directly or via a dedicated staff member.
Consistently participate in 1:1 coaching calls, webinars and other training activities for the first 2-3 months of the program.
Participate in supplementary trainings and events beyond the introductory period (usually monthly).
Provide program feedback via regular surveys.
Without exception, the most successful sellers in Retail Revival and on eBay in general are the most active, creative and committed. The program has been designed to help you succeed, but ultimately your results are in your hands.