Since 2012, Nükhet Özkuvancı has sold small household appliances and personal care products on eBay through her top-rated store, Sizinreyon.
Nükhet Özkuvancı’s father ran a shop in Eminönü, one of the tourist districts in Istanbul’s historic peninsula, since 1970. When Nükhet took over the family business in 2012 she started selling on eBay to reach a bigger audience for her business. With the marketing and selling tools provided by eBay, Nükhet was able to sell to a vast audience that she would not have been able to reach on her own and quickly grew her business. Now, Nükhet Özkuvancı sells household and personal care products all around Turkey, and aims to achieve the same level of success in other categories as well.