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Tony Brocato

Frederickson's
Sheffield, Alabama

Frederickson's, a family-owned-and-operated tire and appliance store, first opened its doors in Sheffield, Alabama in 1946, and has operated out of the same location ever since.

“I love the interaction I have with my employees and our customers. It’s nice getting to know so many nice people, whether it’s here locally – or all the way across the country.”                                                                     – Tony BrocatoFrederickson's, a family-owned and -operated tire and appliance store, first opened its doors in Sheffield, Alabama in 1946, and has operated out of the same location ever since. Tony's father began working his way up in the company in 1961 and bought the business 17 years later, bringing Tony and his two brothers into the business as soon as they could hold a broom. In 2002, Tony saw the retail market shifting to ecommerce and decided to list some of Frederickson's tires and appliances for sale online. Fast forward to today, Tony has seen the small-town Alabama family operation expand to become a national retailer, selling products across the country. Tony and his family are also focused on giving back – Frederickson's regularly donates to local charities and always hires locally. Over 70 years after first opening its doors, Fredrickson’s is doing better than ever.

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