Voce and LinkedIn present at the Arthur W. Page Society West Coast Social Media Summit
By: Richard Brewer-Hay
Earlier this week, Arthur W. Page Society members attended the Page Society’s West Coast Social Media Summit, hosted and sponsored by eBay Inc., at our company’s headquarters in San Jose, CA. The full-day program focused on emerging trends and the dynamics of an authentic social enterprise, featuring leading experts, innovators and practitioners who are helping to invent and shape new social media engagement models and platforms that are transforming engagement and communications throughout society and business.
The Social Media Strategist
Christopher presented thoughts and best practices stemming from his recently published book, “The Social Media Strategist: How to Build a Successful Program from the Inside Out“. In particular, he emphasized the differences of – but equal importance of having – both an executive champion for social and a social media evangelist. He also stressed the importance of giving the entire workforce the keys, guidelines and tools to be successful in social media on behalf of the brand.
Connie Chan Wang gave some case studies and examples of companies blazing the trail with LinkedIn integration into their HR programs to help connect employees across business units and geographies and to encourage a more engaged and interactive workforce.
Check out Part 1 of our Arthur Page Social Media Summit recap featuring Jeremiah Owyang and look for future installments here on eBay Ink over the coming days.