Back to School Time Selling
By: Kat Simpson
‘Tis the Season! No, not that season, although that is just around the corner. I’m speaking of the back to school season. The second most popular “holiday” with mothers of school age children.
I don’t have school age children anymore, just a school age granddaughter, so what does this have to do with me or you? Just because you don’t have young ones around doesn’t mean you can’t capitalize on this season and make some money.
First things first, back to school selling is not limited to selling crayons, markers and filler paper. No way! School lists these days are much more detailed and long. They include such things as scientific calculators, dictionaries, thesauruses, disinfectant wipes and lots more. You should make sure anything from these lists that you have in your inventory is up for sale ASAP on eBay.
Next, broaden your vision of back to school items. Back to school also includes college students and they need virtually everything. Picture your average dorm room: sheets, quilts, blankets, little refrigerators, small appliances, trash cans, bathroom sets – pretty much everything. The new wave at my son’s school, Auburn University, is to house students off campus in apartments that have four students in a four bedroom suite. Each student has their own bedroom and bath, and share a common living area, kitchen, and laundry, so there is almost no limit to what you can market to this segment for back to school shopping.
Next, let’s think about who is doing all this shopping. Well, in most cases that would be mom. She’s out to get it done, save some money and save time! Be sure to offer her “Buy It Now“, “Make Offer” and combined (if not free) shipping to make it easy to shop from you. In addition, many moms will be so tired of shopping for needs, they might be likely to splurge on a little back to school mom item, like a first day of school care package or “the house is quiet” new book to read. Be creative, market to your customers and have a little fun.
Enjoy the season and happy sales to all!