BBC Children In Need’s Charity Auction Returns to eBay
By: Cicely Wedgeworth
For the seventh consecutive year, eBay is hosting the official online auction for BBC Children in Need, whose annual telethon featuring the lovable Pudsey Bear is one of the biggest nights on the charity calendar.
BBC Children in Need helps support disadvantaged children and young people in the U.K. Last year’s eBay campaign raised more than £500,000 (about $795,000 U.S.) through the charity’s brand-new eBay shop, high-profile auctions and via support from eBay buyers and sellers. In addition, PayPal processed more than £1.5 million in donations (about $2.4 million) including £890,000 (about $1.4 million) during the BBC’s live telethon.
This year’s telethon will be held Nov. 16. The auction, which is currently live, features exclusive memorabilia and experiences, including the opportunity to meet musical artists Girls Aloud and Peter Andre, and VIP tours of Pinewood Studios (where parts of “Skyfall” and “Harry Potter and the Deathly Hallows: Part 1” were filmed) and the set of “Dragons’ Den,” the BBC show where entrepreneurs pitch their ideas to millionaire backers.
The eBay shop and PayPal donation functionality are also built into Children in Need’s new mobile-optimized website and interactive Blippar app.
Image: Pudsey the Bear at auction. Courtesy of BBC Children in Need.