Black Friday: eBay Mobile Sees 153% Growth in Mobile Transacted Volume
By: eBay Inc. Editors
Shoppers reached for their mobile phones and tablets to stock up on holiday sales on Friday in greater numbers than the year before. eBay’s mobile transacted volume in the U.S. was more than 2.5 times greater on Black Friday — a 153% increase — compared to 2011, while PayPal saw an almost three-fold increase — 193% — in global mobile payment volume, compared to 2011. Meanwhile, GSI saw a 198% increase in mobile sales on Black Friday, when compared to 2011.
Interestingly, PayPal data revealed that Black Friday consumers around the world shopped on mobile devices most frequently between 12:00 p.m. and 1:00 p.m. PST — the same hour shoppers were making most of their online purchases on Thanksgiving day. Could mobile shopping be taking the place of small talk at family lunch gatherings?
eBay’s mobile strength this Black Friday grabbed the attention of media, earning top billing in TechCrunch, VentureBeat, and Slashgear. eBay’s explosive growth in mobile commerce this holiday season was also highlighted in feature articles in Forbes and Reuters.
Check back for more updates on eBay Inc.’s holiday season and Cyber Monday figures.