Consumers Drive New Records for eBay Inc Mobile Engagement
By: eBay Inc. Editors
Four years ago, mobile commerce barely existed. Today, eBay expects to transact more than $10 billion in mobile volume for the year from its mobile apps and PayPal expects to transact more than $10 billion in mobile payment volume.
Mobile commerce is rapidly transforming the retail landscape and calendar. In fact, eBay Marketplaces enjoyed its biggest mobile shopping day on Sunday, Dec. 2 and PayPal reported that its total global mobile payment volume on the same Sunday exceeded that of Cyber Monday by more than one million dollars — making it the biggest mobile shopping day in the history of PayPal.
These numbers buck conventional wisdom, which assumes that Black Friday or Cyber Monday should be the biggest shopping days.
“We’re in a paradigm shift,” Steve Yankovich, Vice President of Mobile at eBay, told CNBC. Sunday, he said, was a “day of relaxation” but because consumers always have their smartphones in hand, eBay Mobile facilitates shopping when “desire, demand, impulse is at its peak.”
eBay is also leveraging its mobile apps to facilitate local shopping.
Partnering with major retailers, like Macy’s, Best Buy, Toys R Us, Home Depot and Target, eBay is taking convenience to the next level with eBay Now and delivering products to shoppers in New York City and San Francisco the same day, often in under an hour.
In this fast-changing retail landscape, one thing is certain: More shoppers are searching the world’s largest inventory for great gifts at great prices via their mobile devices, giving them more time to spend with the people they love. What could be more festive?