Derek Lam Announces Plans to Design and Produce First-Ever Crowdsourced Collection Exclusively on eBay
By: eBay Inc. Staff
Designer to Tap eBay’s Global Community to Vote on Designs to Determine Final Collection, Available In Season for Spring/Summer 2011
NEW YORK--(BUSINESS WIRE)--Designer Derek Lam today announced plans to introduce an original collection to be sold exclusively on eBay (NASDAQ:EBAY), the world’s largest online marketplace and a leading U.S. destination for fashion. Lam will leverage eBay’s global community of more than 93 million by crowdsourcing prospective pieces, with the collective consumer voice determining which are produced for the final exclusive collection.
“eBay’s technology offers me a unique and innovative opportunity to reach new and existing customers directly, and to create fashion they desire.”
“Having a direct and immediate dialogue with the online audience is what makes fashion exciting and relevant in this moment,” said Derek Lam. “eBay’s technology offers me a unique and innovative opportunity to reach new and existing customers directly, and to create fashion they desire.”
“The convergence of fashion and technology is essential to the future of the industry. eBay provides a new, innovative channel which will enable us to deliver fashion, in season, directly off the runway,” said Jan-Hendrik Schlottmann, chief executive officer of Derek Lam Intl. LLC. “It’s an incredible opportunity to be able to engage with consumers around the world and to have an immediate, interactive dialogue through crowdsourcing to hear what shoppers actually want to buy.”
The designer will unveil a ready-to-wear collection of original designs at a presentation during New York Fashion Week in February 2011 and invite shoppers to vote for their favorites on eBay.com. The final collection will be available for purchase in Spring/Summer 2011 at accessible, fixed price points—delivering shoppers immediate, in season access to Lam’s signature designs at excellent value, exclusively on eBay.
“We are thrilled that a fashion luminary like Derek recognizes the power of eBay as a platform to directly engage style-conscious shoppers worldwide,” said Miriam Lahage, vice president and general manager of eBay Fashion. “This collaboration underscores how eBay is leveraging technology to invent new ways to shop fashion and provide access to acclaimed designers at incredible value. Our global reach enables us to expand the velocity of trade in the fashion ecosystem—helping leading-edge designers, like Derek, as well as brands and retailers, market to a new audience.”
The collaboration between Derek Lam and eBay advances eBay’s Designer Exclusives platform as the company continues to innovate the way consumers shop fashion and unlock the incredible value and selection available on the Marketplace. eBay Fashion, a dedicated destination for clothing, shoes and accessories, delivers an enhanced, inspired experience to shop the world’s largest selection of fashion online – and the eBay Fashion for iPhone app offers a personalized, on-the-go experience that lets shoppers browse and buy right from the palm of their hand. For more, visit fashion.ebay.com.
Lam has received abundant recognition within the fashion industry, winning the CFDA Perry Ellis-Swarovski Award for Emerging Talent in Womenswear in 2005, the Vogue/CFDA Fashion Fund Prize in 2005 and the CFDA Accessory Designer of the Year Award in 2007. He launched his label in 2003 – sold at Lam’s two retail stores, online at DerekLam.com and at premium retailers including Saks Fifth Avenue, Bergdorf Goodman and Barney’s – and was named creative director of Tods in 2006. Lam’s clientele includes Kate Hudson, Jessica Alba, Leighton Meester, Rachel Bilson, Kate Bosworth and Anne Hathaway, among others. For more, visit www.dereklam.com.
About Derek Lam
Derek Lam, a native of San Francisco, began his fashion career in 1990 after graduating from Parsons School of Design. After twelve years spent at the highest levels of American fashion as a designer at Michael Kors, Lam, together with his partner Jan-Hendrik Schlottmann, launched his eponymous label in 2003. 2006 saw rapid growth at Derek Lam as handbags were added to the collection and Derek was named creative director of Tods. 2007 continued the trend of growth with the addition of shoes and eyewear to the Derek Lam label. After a successful collaboration with SANAA on his first store at 10 Crosby Street in New York, Derek once again enlisted the talents of the esteemed architectural team made up of, Kazuyo Sejima and Ryue Nishizawa to open his second store at 764 Madison Avenue.
Derek's vision for his label is to create clothes that are both luxurious and wearable, with a feminine but unfussy beauty about them. His touch is especially sophisticated: modern but never cold, fantastical but always rational. He skillfully manages the combination of refinement and sensuality, with exceptional fabrics and highly perfected detail. He strives to make fashion that is timeless in its elegance: to offer one clear example, Lam is known already for cutting the most perfect trench.
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) connects hundreds of millions of buyers and sellers globally on a daily basis through eBay, the world's largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and our global portfolio of online brands, visit www.ebayinc.com.