Designer Derek Lam Debuts DEREK LAM + eBay – First Ever Crowdsourced Collection – During New York Fashion Week
By: eBay Inc. Staff
eBay’s Global Community to Vote on 16 Original Dress Designs to Determine Final Collection
NEW YORK--(BUSINESS WIRE)--Designer Derek Lam introduces an exclusive dress collection—DEREK LAM + eBay—featuring 16 original pieces, today at a presentation at Alice Tully Hall at Lincoln Center and simultaneously at dereklam.ebay.com at 10:45AM EST/ 7:45AM PST. Shoppers everywhere are invited to view the collection and vote for their favorite designs, from crisp shirtdresses to feminine black tie gowns, to influence the final crowdsourced collection. The five dresses receiving the most votes will be announced on March 1, and made available for purchase in-season in May at accessible, set price points ranging from $125 - $295, in sizes 0 – 16, exclusively on eBay, the world’s largest online marketplace and a leading U.S. destination for fashion.
“I’m excited to find out which designs inspire shoppers’ spring wardrobes.”
“For my DEREK LAM + eBay collection, I designed an assortment of iconic dress styles that I envision for every woman’s wardrobe—with refined combinations of clean lines, effortless elegance and a playful touch of sensual femininity,” said Derek Lam. “I’m excited to find out which designs inspire shoppers’ spring wardrobes.”
The exclusive collection, designed for Spring/Summer 2011, includes seven iconic dress silhouettes—the Shirt Dress; the Shift Dress; the Black Tie Dress; the Sun Dress; the Boho Dress; the Chemise Dress; and the Tee Shirt Dress. Made from fabrics including cotton poplin, silk poplin, indigo denim and a printed georgette, the dresses reflect Lam’s intuitive feel for elegance combined with ease.
“eBay enables us to intersect fashion and technology to speak with customers across the globe,” said Jan-Hendrik Schlottmann, chief executive officer of Derek Lam Intl. LLC. “It’s an incredible opportunity for us to engage in an immediate dialogue with shoppers, and allow them to influence the final DEREK LAM + eBay collection based on the fashion they want to buy.”
“We’re thrilled Derek chose eBay for his first crowdsourced online retail venture, recognizing the power of our fashion community,” said Miriam Lahage, vice president and general manager of eBay Fashion. “DEREK LAM + eBay celebrates the emerging trend of social collaboration and commerce—demonstrating how eBay provides an innovative platform for designers, brands and retailers to market to new customers, and delivers shoppers access to designer fashion at incredible value.
The collaboration between Derek Lam and eBay advances eBay’s Designer Exclusives platform as the company continues to provide consumers with innovative ways to shop fashion and unlock the incredible value and selection available on the Marketplace. eBay Fashion, a dedicated destination for clothing, shoes and accessories, delivers an enhanced, inspired experience to shop the largest selection of fashion online – and the eBay Fashion for iPhone app offers a personalized, on-the-go experience that lets shoppers browse, buy and virtually try on items right from the palm of their hand.
Lam has received abundant recognition within the fashion industry, winning the CFDA Perry Ellis-Swarovski Award for Emerging Talent in Womenswear in 2005, the Vogue/CFDA Fashion Fund Prize in 2005 and the CFDA Accessory Designer of the Year Award in 2007. He launched his label in 2003 – sold at Lam’s two retail stores, online at DerekLam.com and at premium retailers including Saks Fifth Avenue, Bergdorf Goodman and Barney’s – and was named creative director of Tods in 2006. Lam’s clientele includes Kate Hudson, Jessica Alba, Leighton Meester, Rachel Bilson, Kate Bosworth and Anne Hathaway, among others.
About Derek Lam
Derek Lam, a native of San Francisco, began his fashion career in 1990 after graduating from Parsons School of Design. After twelve years spent at the highest levels of American fashion as a designer at Michael Kors, Lam, together with his partner Jan-Hendrik Schlottmann, launched his eponymous label in 2003. 2006 saw rapid growth at Derek Lam as handbags were added to the collection and Derek was named creative director of Tods. 2007 continued the trend of growth with the addition of shoes and eyewear to the Derek Lam label. After a successful collaboration with SANAA on his first store at 10 Crosby Street in New York, Derek once again enlisted the talents of the esteemed architectural team made up of, Kazuyo Sejima and Ryue Nishizawa to open his second store at 764 Madison Avenue.
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) connects hundreds of millions of buyers and sellers globally on a daily basis through eBay, the world's largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and our global portfolio of online brands, visit www.ebayinc.com.
DEREK LAM + eBay collection images and video are available for editorial use only.
DEREK LAM + eBay item detail and pricing:
- Black Tie Dress: Black cotton poplin black tie evening dress | Price: $275.00
- Black Tie Dress: White cotton poplin black tie evening dress | Price: $275.00
- Boho Dress: Multi color floral print georgette boho halter dress | Price: $295.00
- Chemise Dress: Multi color floral print georgette chemise dress | Price: $225.00
- Shift Dress: Black cotton poplin shift dress with peplum back | Price: $175.00
- Shift Dress: Indigo denim shift dress with peplum back | Price: $195.00
- Shirt Dress: Black cotton poplin shirt dress with peplum back | Price: $175.00
- Shirt Dress: Deep blue cotton poplin shirt dress with gathered hem | Price: $150.00
- Shirt Dress: Indigo denim shirt dress with peplum back | Price: $175.00
- Shirt Dress: White cotton poplin shirt dress with peplum back | Price: $250.00
- Sun Dress: Dahlia cotton poplin sun dress | Price: $195.00
- Sun Dress: Deep blue cotton poplin sun dress | Price: $195.00
- Sun Dress: Indigo denim sun dress | Price: $195.00
- Tee Shirt Dress: Dahlia silk poplin tee shirt dress | Price: $125.00
- Tee Shirt Dress: Deep blue silk poplin tee shirt dress | Price: $125.00
- Tee Shirt Dress: Black silk poplin tee shirt dress | Price: $125.00
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