eBay® Adds QR Code® Scanning and eBay Marketplace Listings to Popular RedLaser Barcode-Scanning iPhone® App
By: eBay Inc. Staff
QR Code Scanning Capability Provides Consumers With Easy Access to Product Information, Making Purchasing Decisions Easier; RedLaser Product Results Capture Millions of Listings From eBay Marketplaces and Half.com
SAN JOSE, Calif.--(BUSINESS WIRE)--eBay (Nasdaq:EBAY), a leader in mobile commerce and the world’s largest online marketplace, today released a new version of its RedLaser iPhone application that will now include QR Code scanning capabilities. With the new update, RedLaser, the most popular barcode scanning app in the iTunes® store with over five million downloads on its own, will also populate product results with eBay Marketplaces and Half.com listings, making the popular comparison shopping app more powerful than ever before.
“By offering consumers a host of reasons to use our apps, they are more likely to engage with eBay to purchase items from our Marketplace.”
With QR, or “quick response”, Codes anyone – from brands to retailers to eBay sellers – can direct customers to a broad range of information. When scanning a QR Code, consumers can receive relevant information such as links to videos, product reviews or websites to get more product information, contact information for customer support, or calendar appointments for upcoming sporting events and concerts.
“As more brands, retailers and sellers leverage QR Codes to engage consumers with new and relevant content, we are providing our five million RedLaser users with more ways to scan. Our goal is to help consumers shop on their mobile phones and QR Codes provide customers with a new and fun way to learn more about products to assist in purchasing decisions,” said Steve Yankovich, eBay’s vice president of mobile and platform business solutions. “By offering consumers a host of reasons to use our apps, they are more likely to engage with eBay to purchase items from our Marketplace.”
Already popular in Asia and other parts of the world, more and more major U.S. brands, retailers and cable networks are using QR Codes to connect with consumers so they can instantly learn more about and find deals while shopping.
Additionally, eBay is updating RedLaser’s Software Development Kit (SDK) for its more than 100 third-party developers and select retailers including Coupons.com. The updated RedLaser SDK will allow RedLaser developers to create compelling mobile experiences by providing support for VIN barcode scanning; Code 128 for gift card scanning; and Code 39 for encoding uppercase letters A through Z, digits 0 through 9, and a handful of special characters that are great for asset tags to keep tabs on high-end merchandise in offices such as laptops. In doing so, eBay is promoting innovation in mobile commerce and becoming the de facto application for product search and scanning.
eBay’s acquisition of the RedLaser application built on the company’s momentum in mobile commerce. In 2010, eBay released an iPad™ application and four new iPhone apps: Selling, Classifieds, Fashion and StubHub. eBay Inc. is a global leader in mobile commerce with $1.5 billion in gross merchandise volume expected in 2010 through its mobile platforms. eBay’s mobile applications are available to millions of iPhone, BlackBerry® and Android™ users in more than 190 countries and eight languages. A mobile purchase is made every two seconds via eBay’s mobile applications.
Pricing & Availability
eBay’s RedLaser application for the iPhone is available for free download in the iTunes App Store.
About eBay Inc. Mobile
eBay launched its first application for the iPhone in July 2008 and has since become a leader in mobile commerce. Its core iPhone application, which is available free via iTunes in eight languages and 190 countries, has been downloaded more than 10 million times and allows users to fully browse and buy without leaving the application. The eBay app for the iPad debuted in the top ten most downloaded free iPad apps in the iTunes Store and delivers a dramatically different, visually compelling shopping experience to browse and purchase the vast selection of products available on eBay. eBay’s suite of mobile apps, including Selling, Classifieds, StubHub and Deals, make selling and buying possible virtually anywhere, anytime. In 2009, eBay’s mobile gross merchandise volume (GMV) – the value of all goods sold – was more than $600 million. eBay expects to generate $1.5 billion in GMV through mobile commerce in 2010.
eBay Inc's PayPal™ division has been delivering mobile payments since 2005 and has a mobile app for iPhone, Android and BlackBerry smartphones as well as SMS and WAP-based payments solutions. In 2009, $141 million in payments were transacted over PayPal's mobile applications. PayPal launched a new version of its iPhone app in March 2010 that was downloaded more than a million times in the first three weeks.
For more information on eBay mobile, visit www.mobile.ebay.com
QR Code is a registered trademark of Denso Wave Incorporated. All other designated trademarks and brands are the property of their respective owners.
Forward Looking Statement
This announcement contains forward-looking statements relating to the future performance of eBay’s businesses that are based on its current expectations, forecasts and assumptions. These statements include, but are not limited to, statements regarding plans for the RedLaser application and future growth in mobile commerce. Those statements involve risks and uncertainties, and actual results may differ materially from those discussed. Factors that could cause or contribute to such differences include, but are not limited to, consumer acceptance and use of eBay’s mobile applications.
More information about potential factors which could affect our business and results is included in eBay's Annual Report on Form 10-K for the year ended December 31, 2009, its Quarterly Reports on Form 10-Q, its Current Reports on Form 8-K, and other periodic filings. All forward-looking statements are based on information available to eBay on the date hereof, and eBay assumes no obligation to update such statements.