eBay® and RecycleBank® Align to Reward Consumers for Being Green
By: eBay Inc. Staff
Nation’s Premier Recycling Rewards and Loyalty Program Joins With eBay to Reward Consumers for Recycling and Reusing Products
SAN JOSE, Calif.--(BUSINESS WIRE)--Being green has never been such a great deal. RecycleBank, the country’s premier recycling rewards and loyalty program, is joining with eBay (Nasdaq:EBAY), the world’s largest online marketplace, to reward consumers for recycling and reusing what already exists in the world today. Today’s more environmentally-conscious consumers now have an innovative loyalty program that rewards them for being green, connecting how they recycle and reuse with how they shop.
“Thousands of eBay sellers have built successful businesses by recycling, re-using and re-selling products that already exist and may otherwise have ended up in landfills. Our relationship with RecycleBank offers an innovative way to encourage and reward green-conscious consumers who are looking for more sustainable ways to shop.”
RecycleBank rewards people for positive green actions (currently the recycling of trash and electronics) and seeks to create a greener economy with key partners across the U.S. In just five years, the model has proven its success; on average, recycling volumes increase two-to-five times and members across the country earn hundreds of dollars in reward value. RecycleBank has programs in hundreds of cities around the country, reaching over one million consumers.
The new eBay collaboration takes the RecycleBank program beyond curbside recycling and brings consumers online, offering 50 RecycleBank Points for joining eBay’s Green Team community. The Green Team draws its strength from the vibrant eBay community and encourages consumers to commit to using what exists in the world today. Additionally, RecycleBank members will soon be able to use their RecycleBank Points for discounts on eBay purchases, making reuse even more appealing. eBay believes the greenest products are ones that already exist, and the eBay Marketplace helps connect 90 million active users to add value and extend the useful life of existing products.
“Our relationship extends the power of eBay and the eBay Green Team to reward the greener actions that more and more consumers are taking every day,” said Amy Skoczlas Cole, Director of the eBay Green Team. “Thousands of eBay sellers have built successful businesses by recycling, re-using and re-selling products that already exist and may otherwise have ended up in landfills. Our relationship with RecycleBank offers an innovative way to encourage and reward green-conscious consumers who are looking for more sustainable ways to shop.”
In an effort to highlight the environmental benefit of reuse, eBay commissioned proprietary research in early 2009 that measured the carbon savings of specific items available on eBay.com and found that:
The eBay community of 90 million buyers and sellers has reused an estimated $100 billion worth of goods since 1998. RecycleBank’s growing community has facilitated—to date—a resource impact equivalent to saving over 4.3 million trees and more than 289 millions of gallons of oil.
“RecycleBank has always been rewarding more responsible environmental behavior like recycling for households across America. Working with eBay on an initiative to promote reuse and rewarding consumers for that behavior becomes a natural progression of our business,” said Morley Ivers, Chief Rewards Officer, at RecycleBank. “Together, we look forward to amassing a movement of people committed to reusing and recycling.”
Founded in 1995, eBay Inc. connects hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together. eBay Inc. does this by providing the Internet platforms of choice for global commerce, payments and communications. Building on this positive foundation, eBay’s sustainability efforts harness our technology and reach to extend this positive impact into vibrant, sustainable commerce experiences. Our sustainability portfolio includes the eBay Green Team, the eBay Foundation, eBay Giving Works, MicroPlace, and WorldofGood.com by eBay.
RecycleBank® motivates people to recycle and rewards consumers for taking greener actions with points that can be redeemed from participating local and national business partners. Through collaboration and innovation, RecycleBank is helping to create a culture that encourages people to take simple steps towards greener lifestyles. With new products and services like residential recycling, product reuse, expanded e-waste recycling, responsible disposal or simply focusing on using what already exists in the world today, we believe that making greener choices shouldn’t feel at all like a trade off. It should be a trade up, and so RecycleBank rewards you every step of the way. RecycleBank currently provides service to over one million people across the U.S. and the U.K. and has been recognized with a number of business and environmental awards, including being named as a Technology Pioneer by the World Economic Forum and as a Champion of the Earth by the United Nations Environmental Programme. RecycleBank is headquartered in New York City. For more information, visit www.RecycleBank.com.