eBay Classifieds Group Offers Diversified Set of Mobile Applications
By: eBay Inc. Staff
There are innovative apps available for local usage all around the world.
Everyone’s got a smartphone these days. From Blackberry fans to iPhone addicts, more and more people are turning to mobile phones to do things they used to do on their computers: searching for nearby places, getting directions, shopping, and banking. Many analysts forecast that mobile web usage will surpass desktop web usage by 2015. For the eBay Classifieds Group (eCG), this is a major opportunity, and the group has responded with innovative mobile applications customized for global users.
“We are at an inflection point,” said Jacob Aqraou, General Manger of eBay Classifieds Group. “While mobile usage is increasing at a steady clip in the U.S., many other countries are much further along in their use of mobile devices to fulfill everyday needs. This presents an incredible opportunity for eBay Classifieds Group, since much of what we do is help people locate those basic needs - cars, housing, and jobs for example – and we can do so on the mobile devices that people are accustomed to using.”
The global reach of the mobile phone far outnumbers other communication devices. According to comScore, there are more than a billion Internet users on the planet today, but there are four billion mobile phone users. Mobile phone users in different parts of the world have different needs, and eCG has responded by bringing its traditional localized approach to customized applications for many global regions.
eCG currently has mobile applications available in 12 countries and seven languages. Some of its more popular apps include:
- eBay Classifieds allows users to take a picture of an item and list it in less than 60 seconds. This app ranked as one of the top 10 apps of 2010, according to Mobile Commerce Daily. It is currently available in the United States, and it recently launched in Germany as eBay Kleinanzeigen. Users can browse and search any category by keyword, price or other attributes, and can view, reply to, or forward ads. They can also keep tabs on ads with Watch Lists. They can post ads with up to eight images from their cameras or photo libraries and share them via Facebook and Twitter.
- A third-party augmented reality app, called Junaio, features an eBay Classifieds channel, allowing people take a picture of their surroundings and view on their screen apartments for rent, couches for sale, and more. Alternately, the app can use a phone’s GPS to identify a person’s location and show local eCG listings on a map.
- eBay Classifieds Pets is currently supported in the U.S. only. The application gives people complete access to eBay Classifieds’ selection of available pets in a big picture slide show. Users can create and save searches using keywords, categories, attributes or distance, and respond to ads by email or phone. To keep things local, users can also view prospective pets on a map.
- MyGumtree is supported in Australia, New Zealand and Poland (English and Polish languages available). With this app, users can find and view ads nearest to them with full descriptions and high-resolution photos. Users can post ads with pictures from their iPhone, track ads using the Watch List feature, reply to ads via phone or email, and share on Twitter. With MyGumtree’s easy-to-use post ad flow, users can also view ads on a map and get directions.
- eBay Annunci is available in Italy on the iPhone and Android. With this application, users can search for items by keyword or browse categories and locations, view and reply to ads from within the app, or take a photo of an item and post an ad within seconds.
- Kijiji is currently available in Canada in English and French. The app makes it easy for people to find products near them with full descriptions and high-resolution photos. Users can post ads with pictures from the iPhone, track favorites on Watch Lists, and view ads on maps, with directions.
- Marktplaats has a mobile app available in the Netherlands. Like the eBay Classifieds app, this app includes augmented reality search results at street level, where users can see product locations in relation to their locations.
- mobile.de, the German autos classifieds site, is available as a mobile app. The app includes features such as standard search, one click location map, contact, ad save, and personal search storing capability.
One of the more advanced applications for eCG is the BilBasen app, where sellers can take a picture of a car license plate and the app will search for the car’s publicly available make and model information. In less than five seconds, the app pulls in all of the information about the car, including mileage, and allows the user to set the price and include up to eight pictures, giving the seller a quick and easy way to list cars. Buyers can also use the app to take a picture of a car license plate, and they will instantly see all similar cars listed on BilBasen. The app is currently supported in Denmark on the iPhone and Android.
In addition to its mobile apps, eCG has created several mobile-focused web sites, for people whose phones aren’t compatible with any of the currently available applications. In the U.S. and Italy, for example, the mobile web sites provide great buyer experiences where users can browse categories, find ads based on keywords or attributes, or reply to ads that interest them. The eBay Annunci website can even detect whether a user is on a mobile phone, and will automatically redirect them to the mobile site. The U.S. will soon have the same capability, but in the meantime, users can get to the U.S. mobile web site by entering this URL directly into a mobile browser: http://m.ebayclassifieds.com/.
eCG’s mobile apps have been downloaded more than 1.6 million times already. And they’re not just built for fun. These applications mean big things for eBay. For more on eBay Classifieds Group’s mobile offerings, please visit our site dedicated to mobile users.