eBay Embraces More Platforms and Emerging Technologies With Latest Mobile Applications
By: eBay Inc. Staff
eBay Mobile for Windows Phone 7 is available now and a new version of eBay for iPad is coming soon.
As the last quarter of 2010 ramps up, eBay is preparing an array of new applications focused on mobile users, ranging from a Windows version of eBay Mobile, to an updated applications for the iPhone. Following the success of mobile applications such aseBay Mobile for the iPhone and the eBay Fashion application, the new arrivals will improve existing versions, extend capabilities on emerging platforms, and take advantage of cutting-edge technologies.
On October 11, eBay delivered its first version of eBay Mobile for Microsoft’s Windows Phone 7 mobile platform, which is approved by Microsoft for compatibility. The application allows users to track items that they’re watching, buying and selling, in addition to messages. Users can save and reuse eBay searches, filter for auction items or Buy It Now items, and sync with their existing my eBay content. The application has also been translated for use in the U.K., France, Germany, Australia and many other global regions.
“We are excited to be a marquee launch partner being promoted as part of the Windows Mobile 7 launch,” said Steve Yankovich, Vice President of Mobile and Platform Business Solutions at eBay. “Microsoft’s UI framework and libraries make for a surprisingly modern and engaging user experience.”
eBay’s mobile applications will also arrive in updated versions for Blackberry devices in November, and for Android devices shortly after that. Also, before the end of this year, eBay for iPad version 1.3 will debut. Built on a new software layer, it will deliver better and faster search results than previous versions.
An update to eBay Fashion is now live. This new version is optimized for visual impact, complete with rotating slideshows and much more flexible ways to search for fashion items and accessories. For example, the application can launch searches that users trigger from individual photos in order to find similar items, delivering the best 20 matches by default.
On Oct. 14, eBay also announced that its RedLaser application, the most popular barcode scanning application in the iTunes store, has added QR code scanning capabilities. With QR, or “quick response”, codes anyone – from brands to retailers to eBay sellers – can direct customers to a broad range of information. When scanning a QR Code, consumers can receive relevant information such as links to videos, product reviews or websites to get more product information, contact information for customer support, or calendar appointments for upcoming sporting events and concerts.
By year’s end, eBay expects over $1.5 billion in transactions generated from its mobile applications. The company’s leadership in mobile applications has been recognized by numerous media outlets, including BusinessWeek (“As Mobile Shopping Takes Off, eBay Is An Early Winner”), andPC World, including an interview with Steve Yankovich (“ eBay Bringing Mobile Apps Into the Future”).