eBay® Engages Fashion Publishing Innovator and Style Luminary Andrea Linett as Creative Director for eBay Fashion
By: eBay Inc. Staff
SAN JOSE, Calif.--(BUSINESS WIRE)--eBay, the world’s largest online marketplace and a global mobile commerce leader, today announced that it will engage fashion publishing innovator and style luminary Andrea Linett as creative director for eBay Fashion. Working with eBay’s fashion business, marketing and communications units for North America, and the company’s technology team, Linett will drive the creative vision for the company’s multibillion-dollar fashion business and will be responsible for advancing the image, voice and editorial style for the Marketplace’s clothing, shoes and accessories category.
“We are excited to have a formidable fashion thought leader like Andrea helping drive the creative vision for eBay Fashion”
Linett offers eBay more than 20 years of fashion publishing and industry expertise, as the co-founder and former Creative Director of Lucky, the award-winning magazine about shopping and style. She is also the co-author of bestselling books including The Lucky Guide To Mastering Any Style: How to Wear Iconic Looks and Make Them Your Own and The Lucky Shopping Manual: Building and Improving Your Wardrobe Piece by Piece, and founder of the personal style and shopping website, I want to be her!. Previously, Linett served as a fashion writer and editor at Harper’s Bazaar, as well as the fashion and beauty editor at the iconoclastic Sassy magazine. Over the course of her career, she has worked as a stylist for commercials and music videos, and as a consultant for fashion brands including Il Bisonte, Foley & Corinna and Tenthousandthings.
“We are excited to have a formidable fashion thought leader like Andrea helping drive the creative vision for eBay Fashion,” said Lahage. “Andrea’s inherent love for eBay paired with over two decades of fashion industry experience – including co-founding Lucky, the first true shopping magazine – arms her with incredible insight and inspiration to develop innovative ways for shoppers to engage with fashion on eBay.”
Linett will steer the creative direction and design of eBay Fashion – including Fashion Vault, eBay’s destination for limited time sales – consult on ongoing site enhancements, and oversee the thematic, photography and casting for all editorial merchandising and original content at fashion.ebay.com.
“I am thrilled to be working with the eBay Fashion team,” said Linett. “I've been a loyal fan for years, as evidenced by the countless eBay finds filling up my closet and jewelry box, and look forward to helping advance eBay as an enhanced, multi-faceted shopping experience.”
With more than $5 billion in gross merchandise volume worldwide annually and 10 million active fashion shoppers in the U.S., eBay Fashion is a leading online destination for clothing, shoes and accessories. eBay features 20 million average daily fashion listings, offering buyers a broad selection at great value. A pair of shoes is sold every 7 seconds, a dress every 10 seconds and a pair of jeans every 24 seconds.
Last year, eBay introduced significant enhancements to the shopping experience with the launch of fashion.ebay.com, a dedicated home for fashion on the Marketplace. New image similarity technology, browsing capabilities, boutique experiences and editorial merchandising make shopping eBay’s incredible selection of new, vintage, branded and designer merchandise easier than ever. eBay also expanded its Fashion Vault flash sales, working with a broad range of designer and contemporary brands to offer consumers access to limited inventory at deep discounts.
eBay took fashion mobile in July 2010 with the debut of the free eBay Fashion iPhone app, delivering a personalized, on-the-go shopping experience; an update to the app, scheduled for this month, features advanced Augmented Reality functionalities enabling shoppers to virtually try on sunglasses and clothing with the “See It On” and “Outfit Builder” features. September 2010 marked the launch of the eBay LookBook, eBay’s first-ever social, shoppable digital style gallery where shoppers were invited to share fashion finds, vote on their favorite looks and directly shop the Marketplace for similar styles and trends.
Next month, designer Derek Lam will unveil a ready-to-wear collection of original designs during New York Fashion Week and invite shoppers to vote for their favorites on eBay.com, with the collective consumer voice determining which pieces are produced. The final collection will be available for purchase in Spring/Summer 2011 at accessible, fixed price points exclusively on eBay, and marks the second collaboration under eBay’s Designer Exclusives platform.
About eBay Inc.
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) connects millions of buyers and sellers globally on a daily basis through eBay, the world's largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and our global portfolio of online brands, visit www.ebayinc.com.
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