eBay Fashion Launches Digital LookBook: Social, Shoppable Image Gallery Celebrating Personal Style
By: eBay Inc. Staff
Fashion Designer Whitney Port, Celebrity Stylist Annabel Tollman and Lucky Magazine Contribute and Inspire Shoppers to “Snap Your Look. Shop Your Style.” at eBay Fashion
SAN JOSE, Calif.--(BUSINESS WIRE)--eBay (NASDAQ:EBAY), the world’s largest online marketplace and leading U.S. destination for fashion, today unveils the eBay Fashion LookBook – its first ever shoppable, shareable digital style gallery showcasing the extraordinary selection of new, vintage, designer and brand name clothing, shoes and accessories available on the Marketplace. A celebration of personal style, the LookBook invites shoppers to show off and share their favorite fashion finds in original, street style photographs, vote on their favorite looks and directly shop the Marketplace for similar styles and trends.
“For the first time ever, the incredible variety of fashion merchandise available on eBay will essentially be curated by our shoppers”
“For the first time ever, the incredible variety of fashion merchandise available on eBay will essentially be curated by our shoppers,” said Miriam Lahage, General Manager of eBay Fashion. “The LookBook enables our community to browse styles and trends for fall and then shop eBay’s unparalleled selection based on the looks that inspire them. With more than 20 million daily live listings for our Fashion category, no other shopping destination can empower personal style like eBay.
In collaboration with Lucky magazine, eBay will bring the LookBook to life with live, on location photo shoots in New York City on September 21 at Astor Place and Los Angeles on September 29 at The Grove. Fashion enthusiasts are invited to turn out wearing their favorite styles and be professionally photographed by Lucky Street Style photographer Michael Waring for inclusion in the LookBook. The photo shoot will feature an incredible selection of clothing, shoes and accessories – all sourced from eBay Fashion – for shoppers to explore, try on, and wear in their photos. Whitney Port, fashion designer and star of “The City”, Elise Loehnen, Editor at Large of Lucky magazine, and Celebrity Stylist Annabel Tollman will be on hand each event to give participants insider tips on fall fashion trends.
LookBook participants can turn their personal style into the ultimate shopping and style experience when the eBay LookBook Style Panel selects one winner from among the top 25 submissions with the most votes. The grand prize winner will be awarded a $5,000 shopping spree on eBay, style consultation with a Lucky editor and a professional photo shoot with Lucky lensman Michael Waring, in addition to being featured on eBay Fashion and The Inside Source, a digital style magazine presented by eBay.
The LookBook Style Panel is comprised of five fashion insiders including Whitney Port, Elise Loehnen, Annabel Tollman, Meredith Barnett,Editorial Director ofThe Inside Source, and Karen Bard, eBay Trend Expert.
“Personal style, and the way fashion enables you to uniquely express who you are, is so inspiring for me as a designer,” said Whitney Port. “The eBay LookBook is such a fun way to share your individual style, get inspired for the fall season and shop eBay for the looks you love.”
“At Lucky, we’re always looking to girls on the street for inspiration because not only are they early adopters of the best new trends, but they always know how to personalize, and make the look their own,” said Brandon Holley, Editor in Chief of Lucky. “Partnering with the eBay LookBook is a great opportunity for Lucky to have a voice in eBay’s fashion community.”
The LookBook will also feature a daily giveaway of coveted accessories from eBay Fashion; participants are entered to win simply by voting for their favorite looks. The contest will run through October 31, with the grand prize winner announced in November. For more, visit the eBay Fashion LookBook. And, to join the conversation follow @eBay_Fashion, eBay’s home for fashion finds, tips and trends on Twitter.
The launch of the eBay Fashion LookBook complements significant enhancements at fashion.ebay.com. eBay Fashion continues to evolve with new features rolling out this month, including Fashion Profiles, which give users the ability to set their own preferences to shop easily by size and favorite brands and designers; a new dedicated category homepage for eBay Fashion; enhanced landing pages for Women’s Clothing, Women’s Handbags, Women’s Shoes, Men’s Clothing, and Men’s Shoes; and enhanced navigation, including Fashion Vault and Fashion Voice.
Additionally, an update to the eBay Fashion iPhone app, scheduled for later this month, includes integration of eBay’s “More Like This” functionality enabling users to search for similar items based on an image; enhanced slide show features; and a registration feature, allowing new users to create eBay accounts right from the app.
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) connects hundreds of millions of buyers and sellers globally on a daily basis through eBay, the world's largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and our global portfolio of online brands, visit www.ebayinc.com.
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