eBay Giving Works and MissionFish Win Cause Marketing Halo Award
By: eBay Inc. Staff
The Cause Marketing Forum recognizes eBay’s sustainable philanthropy model
eBay Giving Works and MissionFish, eBay’s nonprofit service provision partner, received a Cause Marketing Halo Award in the Best Transactional Campaign category, which honors campaigns that generate donations via consumer activity.
Each year, the Cause Marketing Forum recognizes one business and one nonprofit organization for their leadership and outstanding efforts in the pursuit of doing well by doing good. This year, in addition to eBay Giving Works and MissionFish, the Forum recognized Macy’s and Feeding America, along with General Mills, Susan G. Komen for the Cure, Samsung and The Nature Conservancy.
eBay Giving Works, launched in 2003, harnesses the power of eBay’s 90 million active community members by empowering them to buy and sell items that support their favorite nonprofits. Thanks to eBay’s generous community, eBay Giving Works has raised $191 million globally to date for more than 22,000 nonprofits.
Most recently, eBay Giving Works launched “Who’s Your Favorite?,” a feature that allows eBay shoppers to indicate one or more favorite nonprofits that will be served up to them every time they checkout on eBay.com. Additionally, in June, eBay Giving Works will host a handful of its famous and highly successful celebrity auctions. Among the stars hosting charity auctions on eBay to raise money for their favorite causes will be Robert Duvall, Warren Buffett, Carlos Santana, Pawn Stars and ESPN. Check eBay Giving Works’ site often for details on each auction, posted shortly before the auction opening.
How Giving Works Works
eBay Giving Works was launched in 2003 to enable the eBay community to raise funds for their favorite charities. Funds are raised in four ways: Sellers donate 10 to 100% of their sales to a nonprofit and eBay waives that percentage of the seller’s fees. Nonprofits can sell their own merchandise. Buyers cans add a $1 or greater contribution when checking out. Customers can “Donate Now” directly to charity using PayPal.
In 2009, eBay spotlighted more charities on and offline, upgraded Give at Checkout and Donate Now and much more. The number of sellers with charity listings increased 60 percent over 2008. The number of charity listings increased by 150 percent. The overall program raised $50 million through transactional activity in 2009, nearly a third of the $162 million total it has raised since 2003.