eBay Mobile Rings up 133% Growth in Mobile Transacted Volume on Thanksgiving Day
By: Sue Rosenstock
Holiday shoppers generated more than a two-fold increase in mobile transacted volume this Thanksgiving over last year. eBay continues to drive strong mobile momentum as shoppers go to their smart phones and tablets when inspiration strikes. A recent survey showed that the majority of people believe holiday sales should start right after Thanksgiving dinner, 5:23 p.m., EST, to be precise. And 35 percent worried about missing out on great deals on Thanksgiving Day. eBay has seen particularly strong demand this Thanksgiving for electronics, home and garden and health and beauty products.
The company’s mobile leadership garnered coverage in Mobile Commerce Daily and All Things D along with a feature interview on FOX Business News, Liz Claman’s “Countdown to the Closing Bell” with eBay Mobile VP Steve Yankovich, which highlighted eBay’s exclusive mobile deals and top mobile trends.
To celebrate Black Friday, eBay kicked off the Buy in Bliss campaign, inviting weary holiday shoppers to relax and indulge at Bliss spas in Atlanta, Chicago, Dallas, Los Angeles, New York and San Francisco on Black Friday while scoring great deals on eBay via their mobile phones. The campaign has been featured in PeopleStyleWatch.com, Forbes, InStyle.com, The Inside Source, Glamour.com and Seventeen.com.
Empowering shoppers to find great gifts for everyone on their holiday list, eBay’s RedLaser app helps shoppers locate the best deals on the products they want from thousands of global retailers and local merchants. This innovative comparison-shopping app demonstrates eBay’s commitment not to compete with merchants. The RedLaser app has been featured in CNNMoney, ABC World News, USA Today and TIME.com.
Stay tuned for continued holiday coverage.
 Edelman Berland conducted an omnibus study among a nationally representative sample of 1,000 people on Oct. 8-10, 2012.