eBay: On Location Brings Sales Smarts to Philadelphia
By: Sebastian Rupley
On September 5-6, eBay sellers gathered in The City of Brotherly Love, Philadelphia, Pa., to attend eBay: On Location (eOL), an educational event that helps small businesses and entrepreneurs – the heart of eBay’s seller community – start and grow their businesses. The event drew a global audience of nearly 900, representing 40 states and multiple countries including Canada, Australia and Vietnam.
eBay Radio personality and longtime eBay employee, Jim “Griff” Griffith kicked off the two-day event with a seller celebration dinner and fireside chat with Christopher Payne, SVP, North America Marketplaces, and Richelle Parham, Chief Marketing Officer, North America Marketplaces (shown here).
“In Q2, Marketplaces realized its best performance in six years,” Payne said. “That’s because of you – you are the reason buyers come to our marketplace, and they come back because of the experience you deliver. Your success is our success, so thank you!”
Parham got applause and laughs as she unveiled the latest TV advertisements from the new campaign, “From the new to the hard to find, when it’s on your mind, it’s on eBay”, which launched Sept. 5 in 18 markets throughout the U.S.
“Shopping enthusiasts love to be inspired, and they are constantly looking for brands that will help them express themselves,” Parham said. “This campaign demonstrates to consumers how eBay fuels their passions and allows them to get exactly what they want, when they want it.”
Social media guru Gary Vaynerchuk closed with a keynote address emphasizing practical and effective ways sellers could use social media to grow their businesses. “It’s the personal touches that ensure they’ll stay with you for life,” he said.