To increase awareness of eBay’s unparalleled selection and continue to emphasize the fashion category, eBay partnered with renowned Mexican designer MANCANDY to introduce a collaboration during Mercedes-Benz Fashion Week.
The unique S/S 2017 collection – inspired by the beauty of the ordinariness of our everyday lives – featured original MANCANDY garments as well as accessories sourced directly from eBay.
“I’m thrilled to be making my collection available to eBay shoppers in Mexico and around the world. eBay is an incredible platform with unparalleled selection and a quick, safe and simple shopping experience on which to make my designs available to my fans”, said MANCANDY.
From the runway to your closet:
Designer Andres Jimenez, better known as MANCANDY, brought the very best of his fashion to eBay. As shown on the runways, Mancandy´s exclusive designs are now available on ebay.com.
As part of this partnership, an exclusive collection of apparel and accessories created by MANCANDY will be available for Mexican and international shoppers exclusively on eBay. With this launch, Andres Jimenez becomes the first Mexican designer to offer his coveted designs – ranging from crop tops to kimonos to graphic shirts – exclusively on eBay.
Influencers collaboration:
During MBFW eBay counted on the collaboration of three top fashion influencers, helping boost our messages on their social media channels as well as publishing photos, videos, and shared original material from eBay.
During the event, the influencers (@LiliaCortesG, @Nab_Guerra, @latinfashionnews) appeared on the red carpet, documented the unique pieces that the attendants wore, and described how their looks reflected their personality. Additionally, they covered the highlights of the main event.
Products on the runway:
An inflatable black swan, a GoPro, a ladder, a couple of folding chairs, and a subwoofer speaker were some of the must-have items chosen by the designer with the goal of creating an urban and trendy appeal during the runway, while other pieces such as sparkly silver boots, fishhooks, sunglasses, bags and even an action sports camera, served as the perfect accessories for exclusive looks created by MANCANDY.
MANCANDY transformed common products into fashionable products that can be combined with fashion, no matter how exotic they are.
“eBay’s collaboration with MANCANDY is one of the many ways that the marketplace is enabling shoppers in Mexico to access the most coveted, new and must-have fashion – from both local designers and brands around the world. We considered this event a total success, and we're really happy with how everything went,” said Carol Eid of eBay LATAM.