eBay Preps for a 'Very Mobile Holiday Season'
By: Cicely Wedgeworth
eBay is expecting a merry mobile holiday season this year and TechCrunch agrees.
On Tuesday, the site reported that mobile-only dollars transacted by eBay users increased more than 200 percent in the third quarter, when compared to the same period in 2011.
TechCrunch also noted, as eBay previously reported, that the company expects eBay mobile transactions to exceed $10 billion in volume in 2012. That’s more than double the amount that exchanged hands — er, devices — in 2011.
Additionally, more than 800,000 new users made their first eBay purchase on mobile during Q3 and over 1.8 million new users made their first eBay purchase on mobile from January through Sept. of this year.
As TechCrunch notes, eBay is unveiling a series of new, mobile-driven initiatives designed to engage shoppers through through their mobile phones, such as a mobile exclusive shoppable gift guide and mobile-only inventory and deals.
“The mobile business has gotten big enough so we are seeing similar behavior in terms of what people are buying on phones to what people are purchasing on the site,” Steve Yankovich, vice president of mobile, told TechCrunch’s Leena Rao.
eBay Inc. CEO and President John Donahoe recently told CNBC that the company had foreseen this trend and made a big bet on mobile several years ago that is now paying off.
“Consumers are making the mobile device the central navigation system of their lives,” Donahoe told “Squawk on the Street” on Nov. 9. “While it’s driving great mobile results for us, the coming year will be when the mobile device links the digital world to the physical world.”
Image courtesy of eBay Inc.