eBay Seller Update: Spring 2012
By: Richard Brewer-Hay
eBay announced its Spring Seller Update this morning and there is a lot to cover for folks. In addition to highlighting all the changes here on Ink, I’ve also included a number of helpful links at the bottom of this post.
Also, be sure to check out our exclusive video interviews regarding the changes:
** eBay Seller video interview regarding the eBay Seller Update for Spring, 2012.
** eBay Ink video interview with Griff and MJ of eBay Marketplaces.
** Starting in July, all sellers get FREE pictures — 12 per listing — including free zoom and enlarge.
eBay Top-rated Seller updates
** Starting in June, to be eligible for Top-rated seller status, tracking information needs to be uploaded to eBay within your stated handling time on 90% of transactions with US buyers. Start uploading tracking information by May 1 to make sure you qualify by June 20.
** Starting June 1, those listings from Top-rated sellers that include 1-day handling and a 14-day or longer return policy with a money-back option will get the greatest average boost in exposure and 20% final value fee discounts. Listings that don’t include these services will continue to get some boost in Best Match and the Top-rated seller badge, but not the 20% discount or greatest average boost.
** From March 1 through May 31, Top-rated sellers will get a bonus 5% discount off final value fees—along with their current 20% discount—for all listings with 1-day handling and a minimum 14-day return window with money-back option.
** The annual sales requirement for Top-rated sellers will be lowered to $1,000 (from $3,000).
New Seller Protections
** Get an automatic 5-star Communications rating for transactions where you offer same-day or 1-day handling, upload tracking information by the end of the next business day, and there is no communication between you and the buyer.
** Feedback left by a buyer with an unpaid item recorded for the transaction will be automatically removed from your record.
** Earlier this year, eBay started displaying an automatic message on the item page to buyers outside the US regarding customs-related delays and duties. Now any Feedback from international buyers that only references customs issues is eligible for removal.
There’s a lot more going on, so please check out the below links to find out how this effects your business.
** Get details on the 2012 Spring Seller Update.
** Use the Seller Checklist to stay on top of important dates.
** Update your listings quickly and efficiently and bulk editing tools.
** Visit the special 48-hour discussion board devoted to the announcement.
** Join the Town Hall meeting on Wednesday, February 29 starting at 3:30pm PST.