eBay Supports Online Sellers and Small-Business Entrepreneurs With Biggest Consumer Protection Program Ever Offered on the World’s Largest Online Marketplace
By: eBay Inc. Staff
eBay Buyer Protection Covers the Purchase Price Plus Original Shipping of Most Items, Dramatically Increasing Consumer Confidence Online with Millions of Small-Business Sellers and Creating More Effective Small-Business Competition with National Retailers
SAN JOSE, Calif.--(BUSINESS WIRE)--eBay today launched a month-long campaign to expand consumer awareness of its innovative eBay Buyer Protection program, the most comprehensive online consumer protection ever provided on the world’s largest online marketplace. Launched nationally earlier this year, eBay Buyer Protection covers the purchase price plus original shipping of most purchases on eBay.com, dramatically increasing consumer confidence and spending and helping millions of small-business entrepreneurs and sellers compete more effectively with national retail chains.
“eBay creates opportunity for millions of independent sellers and small-business entrepreneurs who are creating jobs through their businesses on eBay. eBay Buyer Protection helps these independent sellers and small-business entrepreneurs compete more effectively with national retailers by increasing consumer confidence and trust. Shop on eBay, and we’ve got you covered.”
According to a study commissioned by eBay and conducted online by Harris Interactive in September*:
- More than half (52%) of shoppers agree they like to shop with small retailers when purchasing online
- 78% of shoppers said they would have an increased likelihood to purchase from a small retailer if the retailer is part of a marketplace that offers buyer protection
- Nearly half of shoppers (47%) said that buyer protection programs, like eBay’s, make small online sellers more competitive with large online retailers
“Small business entrepreneurs are the backbone of the American economy, creating most of the jobs in our country,” said eBay Inc. President and CEO John Donahoe. “eBay creates opportunity for millions of independent sellers and small-business entrepreneurs who are creating jobs through their businesses on eBay. eBay Buyer Protection helps these independent sellers and small-business entrepreneurs compete more effectively with national retailers by increasing consumer confidence and trust. Shop on eBay, and we’ve got you covered.”
Since the launch of eBay Buyer Protection, eBay has seen significant increases in trust, confidence and spending from shoppers familiar with the program. New research shows that shoppers familiar with eBay Buyer Protection spend twice as much as shoppers who aren’t aware of the program and are 30 percent more likely to recommend eBay as a shopping destination to friends and family. That creates clear benefits for independent eBay sellers and small-business entrepreneurs.
To broaden consumer awareness and provide more support for eBay sellers as they head into the competitive holiday shopping season, eBay Buyer Protection will be promoted throughout the month of October through on-site, email and social media marketing and engagement. The campaign is expected to generate an estimated 25 billion impressions between now and the end of the year, 5 times the number of people worldwide who tuned into the 2008 Beijing games, according to Nielsen.
*This survey was conducted online within the United States by Harris Interactive on behalf of eBay between Sept. 7 and Sept. 24, 2010, among 3,459 adults aged 18+ who had made a purchase online within the prior three months. No estimates of theoretical sampling error can be calculated; a full methodology is available.
About eBay Buyer Protection
Through eBay Buyer Protection, buyers have access to customer support specialists seven days a week, and are covered for an item’s full purchase price plus original shipping should a problem arise and the seller is unable to resolve the issue. eBay Buyer Protection covers most items paid with PayPal or any other approved payment method. This program, along with Vehicle Protection Program and Business Equipment Protection Program, covers almost every item purchased on eBay.com. Customers can see the specific coverage for an item on the “view item” page and can read the full terms at www.ebay.com/eBayBuyerProtection.
About eBay Inc.
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) connects millions of buyers and sellers globally on a daily basis through eBay, the world's largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and our global portfolio of online brands, visit www.ebayinc.com.
About Harris Interactive
Harris Interactive is one of the world’s leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what’s next. For more information, please visit www.harrisinteractive.com.
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