eBay Unveils You Can't Fake Fashion 2013 Collection
By: Cicely Wedgeworth
eBay and the Council of Fashion Designers of America (CFDA) debuted the third season of their You Can’t Fake Fashion design collaboration, which raises awareness of counterfeits and celebrates original design, last week in New York.
The 2013 You Can’t Fake Fashion tote collection was unveiled during Mercedes-Benz Fashion Week at a festive event attended by eBay’s Alan Marks, Senior Vice President, Global Communications; Steven Kolb, CFDA chief executive; The Inside Source blogger Jauretsi; and designers Chris Benz and the Ruffian duo Claude Morais and Brian Wolk.
Benz and Ruffian are among the hot designers who customized one-of-a-kind totes for the 2013 collection, which will be sold exclusively on eBay in March. The designer totes will be available at auction, while an updated standard tote will retail at a fixed, Buy It Now price of $50.
The first You Can’t Fake Fashion tote collection, in 2011, sold out in 24 hours; the second sold out in 47 minutes. For 2013, almost 100 designers joined the collaboration, and we can only imagine how fast the bags will sell out. All proceeds from the sale will benefit the CFDA Foundation and support the fight against counterfeiting.
Watch last year’s behind-the scenes video with some of the participating designers: