Free Shipping Day Returns to eBay, PayPal
By: Cicely Wedgeworth
Procrastinating holiday shoppers, rejoice. This coming Monday, Dec. 17, is “free shipping day,” a recurring one-day holiday whereby consumers can comfortably still order gifts online and know they will be delivered gratis by Christmas Eve.
eBay and PayPal will once again be active participants. Currently, over half of all eBay transactions involve free shipping. Of those transactions, a third are conducted through our Fast N’ Free program, which guarantees tracking and delivery within four days. Furthermore, all purchases from some of our major retail partners, like Toys R Us, always ship free.
Last year alone, eBay averaged roughly 600,000 daily free shipping transaction between Thanksgiving and Christmas. We expect that figure to increase 33 percent to roughly 900,000 free shipping transactions during the same period this year. PayPal saw similar results last year.
In total, sales from free shipping day last year topped $1 billion and 2,600 retailers participated, notes the PayPal blog. According to comScore, it was the highest earning Friday in retail history and marked the first time more than half (52 percent) of all transactions included free shipping. With the growth in the number of people making purchases with their smart phones and tablets, we could see another record year for free shipping day.