Gearing Up for Back to School Shopping on eBay
By: Danna Crawford
2011 marked my third year as a guest on eBay Radio and I participated in a segment around back to school selling, which you can catch in the archives section if you missed. After participating in the segment, I wanted to share a few tips for eBay sellers during this prime time of selling.
Here are some current hot trends and items I feel will be popular throughout the rest of the school year:
- Blue Jeans
- Team Coats/Jackets
- Pencils in bulk
- Pens in bulk
The items above may be more relevant for middle school and high school students, but when thinking about back to school don’t forget the college-aged kids. College students are usually seeking cell phone accessories, laptop skins and the newest coolest gadgets on the market. If you need to find items to sell, eBay has a great section for wholesale shopping. Items can be purchased in bulk and can be created as single listings as a “buy-it-now” or auction item. While doing a search, adjust the search to “Lowest Price First”. This will allow you to find the best deals at the lowest prices.
Subscribe to online newsletters that sell these types of items. As a subscriber, you will receive exclusive sale emails, which will allow you to make your purchases at a discounted rate. If you are short on cash and not able to purchase the items needed, I highly recommend taking a look at one of eBay’s certified providers, Kabbage.com. Kabbage can provide you with the cash advance you need based on your eBay selling history.
Once items are listed, there are a few different ways to promote your items in order to maximize sales. Include important keywords, such as “Back-to-School” and “Back To School”. Also, promote your items on Twitter and include the hashtag: #backtoschool, making it easier for users to find what they need. Blog about your items and don’t forget to stop by my site, PowerSellingMom.com, where you can add up to five eBay items on my site for free. For store owners, create a special category for back to school items and/or a custom page providing school safety tips.
Back-to-school season is upon us so get busy, get selling and start listing those items on eBay. We’d love to hear from you if you have any questions or other suggestions.