Happy Anniversary to the Apple App Store
By: Richard Brewer-Hay
July 11, 2011 will mark the three-year anniversary of the launch of Apple’s App Store. That’s when Apple officially opened the App Store for business, launching with over 500 apps including our very own eBay and PayPal mobile apps. Apple has unquestionably started a revolution in mobile computing and we’re delighted to have been there from the very beginning… I even wrote the first blog post about eBay Mobile back in June, 2008 – 5 weeks before the App store even launched.
In three short years, eBay and PayPal have emerged to become leaders in mobile shopping and payments. eBay’s mobile apps are now available across the globe in eight languages and 190 countries. We have also gone on to develop several apps customized for Motors and Fashion enthusiasts, StubHub, Half.com and Classifieds customers. In 2010 – based on the company’s early success on the iPhone – eBay was also one of the first apps available at the launch of the iPad.
As of today, eBay’s mobile apps have been downloaded more than 45 million times and one purchase is made every second of every day via eBay mobile. eBay expects to generate $4 billion in mobile sales this year – double the nearly $2 billion it did in 2010.
PayPal has been working on mobile payments since 2006 when we introduced text-based peer-to-peer transactions. Since then, PayPal has launched mobile applications in 80 markets and in 16 different languages, and like Apple we’ve also opened up our APIs to third party developers via PayPal X. We’ve also seen tremendous year-over-year growth in mobile payment volume: from just $25m in 2008, $141m in 2009 and $750m in 2010.
Just last week we increased our estimate for 2011 mobile total payment volume to $3 billion, and we’re processing up to $10m in mobile payments per day – that’s up from $25million per year in just three years. PayPal is on track to handle a significant portion of the entire payment industry’s mobile transactions, which Forrester Research predicts will grow to $31 billion by 2016.
It’s hard to remember what life was like before we had access to the wealth of information and entertainment that mobile apps bring us every day. If you look at the archived posts specific to eBay Mobile on eBay Ink of the past three years, you can see how all of the apps have evolved so much in a relatively short amount of time to reflect the feedback and needs of consumers using them.
eBay and PayPal are thrilled to have the opportunity to develop for a platform that is only becoming more important in our daily lives, and we’ll continue to innovate for shopping and payments on the mobile phone…and whatever comes after that.