House of Holland on eBay U.K. for London Fashion Week
By: Cicely Wedgeworth
Following hot on the stiletto heels of its partnership with the British Fashion Council, eBay in the U.K. has also attracted designer Henry Holland to the site, the first time a British designer has ever sold there.
eBay.co.uk’s designer pop-up shop with House of Holland launched in time for London Fashion Week. The designer exclusive came about through eBay U.K.’s collaboration with the British Fashion Council’s Fashion Forward initiative, established to help support up-and-coming British design talent.
Through Sept. 18, a specially curated collection from Holland’s Autumn/Winter 2012 collection is available through the pop-up shop. eBay customers will receive a free pair of the brand’s iconic tights with each House of Holland purchase.
“This is the first season that eBay is supporting the British Fashion Council’s Fashion Forward initiative and I’m honored to be the first designer to open a pop-up shop on eBay,” Holland said. “It’s an all-in-one fashion opportunity with the best of both seasons – shopping Autumn/Winter on eBay and watching the Spring/Summer catwalk show on the eBay fashion blog website.”
That’s right: eBay’s fashion blog, Style Collective, will live-stream the House of Holland Spring/Summer catwalk show live from London on Saturday, Sep. 15, at 6 p.m. British Summer Time.
Also for London Fashion Week, eBay.co.uk is hosting an auction of “Minnie Mouse Must-Haves,” one-of-a-kind garments and accessories by leading designers including Giles Deacon, Richard Nicoll and Lulu Guinness, inspired by the classic cartoon. Proceeds will support the Fashion Arts Foundation.
And a Save the Children designer auction, through Sept. 23, features the best of British fashion. Alexander McQueen, Temperley, Burberry and others have donated items from their latest collections exclusively for the auction, which benefits the charity that works to save children’s lives.