How eBay Inc. Connected Buyers and Sellers in 2010
By: eBay Inc. Staff
The company drove customer-focused innovations in mobile commerce, user experience and sustainability.
In 2010, eBay Inc. marked its 15th anniversary, and the year included substantial progress and new milestones focused on innovation, connecting buyers and sellers, and sustainability. The company made key acquisitions that extended its leadership in mobile shopping and more, achieved award-winning results with its global citizenship efforts, and both eBay and PayPal delivered enhanced Buyer Protection and Seller Protection initiatives.
All divisions of eBay Inc. marked innovation milestones in 2010, both organically and through technology integration from acquisitions. eBay.com’s homepage got a complete makeover, including many search and personalization enhancements, and social media experts drove important and convenient integration between eBay and social tools such as Facebook. The company also increased its focus on China, striking new shipping agreements and partnerships that boost cross-border trade, and elevating PayPal’s profile in the region.
In June, eBay Inc. bought popular barcode-scanning mobile applicationRedLaser, which eBay Mobile has since integrated into several of its mobile apps. More recently, the companyacquired local search and shopping engineMilo.com, whose cutting-edge technology enabled eBay to launch GiftsNearby—an instant way to check real-time inventory and reserve products at local retailers. The company also bought Critical Path Software, which specializes in mobile application development, and brands4friends, a leading European online shopping club.
On the mobile front, eBay continued to pursue more emerging platforms and innovative applications , including a robust fashion app, and a popular app for the iPad. All told, the company saw more than $2 billion in mobile transactions by year’s end.
At PayPal’s annual Innovate conference in October, the company unveiled many cutting-edge mobile payment applications, including making important inroads in micropayments, and payments for digital goods such as songs and articles. PayPal also marked the end of the year with a Cashless Utopia event in New York, highlighting many of its innovations this year.
Meanwhile, eBay Inc. continued to innovate and excel with its sustainability efforts. A new data center in Salt Lake City was awarded prestigious LEED Gold certification for environmental friendliness, the eBay Green Team introduced The eBay Box—an innovative and eco-friendly box designed for reuse across thousands of shipments, and Instant Sale debuted, facilitating the exchange of used electronic devices.
eBay Inc. found new ways to connect buyers and sellers, and support them, in 2010. The company identified important new channels for catering to their needs, including introducing new Buyer Protectioninitiatives, and ongoing eBay on Location events packed with many eBay buyers and sellers. After acquiring Bill Me Later in 2009, PayPal integrated its services into its checkout offerings, providing customers even more choices online.
eBay also made a customer-focused splash in the fashion world with the launch of a new tailored shopping experience, eBay Fashion, and partnerships with top designers. Additionally, the company appointed Miriam Lahage, a noted fashion executive, as head of its fashion division.
Meanwhile, PayPal increased its focus on new types of goods that customers increasingly want, and new payment vehicles for them. In particular, the company introduced new vehicles for paying for digital goods and content, which often sell through unique distribution models, and call for micropayments. PayPal also concentrated on customer-centric ways to make digital payments through mobile devices and at point-of-sale locations.
As 2011 gets underway, the company will find more ways to connect buyers and sellers, stay focused on technology innovation, and sustainability efforts will grow as the company does.