Introducing Go Together: Plan your next group event on StubHub!
By: Richard Brewer-Hay
(It’s good to be back here on Ink.) I’ve been at StubHub for 3 months now and I’m loving every minute of it. We have a lot of exciting projects we’re working on and today, I’m excited to unveil StubHub Go Together, the first truly immersive social commerce experience of the StubHub marketplace – and the first of its kind in the online ticketing world.
Going to see your favorite band or team is one of the great social events you can experience with friends, but up until now, coordinating has proved a bit of a headache. With StubHub Go Together, fans can now organize going to a concert or sporting event, all from one easy location.
Check out this quick video to find out more…
With “Split with friends,” you can invite friends to go with you via Facebook or email, collect the payment from them through PayPal and talk about the event ahead of time – all in one place. I just used this for a baseball game last week for me and eight friends to see the SF Giants edge closer to the postseason. It was a snap!
With “Go with friends,” you can find friends who may want to join you at an event using Facebook and email, give them options to vote on where they want to sit, how much they want to spend and who else joins them. As someone who organizes group outings on a regular basis, I’m excited to put this feature through its paces.
Bottom line, going to an event is inherently a fun, social experience, but the process of getting everyone together ahead of time can be tedious. Our goal is to alleviate some of that pain and make the whole experience as smooth and seamless as possible. In the relatively short time I’ve been here at StubHub HQ, it’s clear that this is a feeling that is shared company-wide. Every colleague I’ve met so far is a fan through and through (that’s what attracted a lot of them to StubHub in the first place), and we’re excited to enhance the fan experience through initiatives like this.
Behind The Scenes
In September 2011, eBay acquired The Gifts Project, a social commerce platform that powers online group gifting. We originally used The Gifts Project to power eBay Group Gifts, and they have since evolved into the eBay Israel Social Center (ISC), working to help power unique social commerce experiences. There are many folks here at StubHub that have been instrumental in making today’s launch happen, and it is through our strong collaboration with the eBay ISC team we have been able to deliver the Go Together experience to our users. The partnership has bridged multiple time zones and business groups and I, for one, am very much looking forward to working together in the future.