Lorrie Norrington Keynote at eCommerce Summit
By: Richard Brewer-Hay
eBay President of Marketplace Operations, Lorrie Norrington, was the keynote speaker of the day and her presentation focused on giving a Marketplace progress report for the past few months and re-emphasizing the focus of the company moving forward.
Highlights of the presentation included:
1. Back in January, eBay said that the goal was to have 60% of PowerSellers qualify for at least a 5% discount and in Q1, 63% did qualify for at least the 5%.
2. It was estimated that 15% of all PowerSellers would qualify for the higher, 15% discount. In Q1, PowerSellers actually doubled that. 30% of all PowerSellers qualified for the 15% discount.
3. We’ve already talked about this on Ink, but Lorrie confirmed that PowerSellers’ shipping cost DSRs for cross-border trades are only .02 points lower than domestic.
4. Two new buyer requirements were introduced today to further promote seller protection. First, sellers can block buyers who have had more than one Unpaid Item strike in the past 12 months (previously it was restricted to more than one UPI strike in the last 30 days). Second, beginning in May, sellers will be able to block buyers who have been reported by other sellers for policy violations like Feedback extortion or Feedback abuse.
5. Two new changes announced regarding negative or neutral feedback for sellers. The first is that negative and neutral feedback left for sellers will be removed – retroactively – when a buyer is unresponsive to an unpaid item claim or if they respond to the claim without expressing dissatisfaction with the item or your performance (this is aimed at resolving the situation where a buyer responds to the UPI claim but the response is nonsense). Secondly, negative or neutral feedback left by buyers who have been suspended from our marketplace for Feedback Extortion or other policy violations, will also be removed.
There was a Q&A of approximately 20 minutes that proceeded the presentation (that involved contributions from a panel of eBay representatives) and an additional one-hour break-out session with eBay panelists immediately following the keynote. I will be posting the questions and answers from both of those sessions – including the answers I got from Ink reader’s questions – in a follow-up post shortly. For now, I’m going to jump back into the sessions so I can see the eBay Affiliate Program presentation.
In the meantime, Lorrie provided me with the complete transcript of her keynote speech for your reference.