Mobile World Congress 2013: Mobile Operator Strategies
By: eBay Inc. Staff
New product launches and press conferences dominated the first day of Mobile World Congress in Barcelona, Spain, the annual mobile conference put on by the GSM Association.
At the eBay Inc. booth, PayPal President David Marcus spoke about connected commerce and global and seamless payment solutions, while other companies used the press conference-heavy first day to announce new phones and other hardware products. Many executives also shared their expertise and opinions in a series of keynote addresses and panel sessions.
MWC’s opening keynote Monday morning featured the chief executives of AT&T, China Mobile, Telecom Italia, Telefónica and Vodafone, who individually — and later collectively in a moderated panel — spoke on the theme of mobile operator strategies. Most of the speakers discussed how the industry is currently in a time of unprecedented growth, but also warned that said growth is hampered by heavy-handed wireless regulation and taxation — a common refrain for this venue.
In particular, several of the speakers called out the growth of LTE and cloud-based technologies as playing key roles in the future.
“LTE and cloud is the most powerful technological combination we have ever seen,” said AT&T’ Chief Executive Randall Stephenson, noting that at his company, mobile data traffic growth has jumped by 30,000% over the last six years. “Technology innovation is moving at warp speed,” he said.