New eBay Advertising Campaign: Behind the scenes with Deirdre Findlay
By: Richard Brewer-Hay
We kicked off our integrated advertising campaign yesterday and, as promised, I sat down with a few folks instrumental in making it all happen. Up first is Deirdre Findley, Sr. Director of Consumer Marketing for eBay, who sat down with me to chat about the campaign in greater detail and how it differs from previous marketing efforts.
Part 1: A Conversation with Deirdre Findlay