PayPal Delivered Multiple Innovative Payments Applications at Innovate Conference
By: eBay Inc. Staff
Mobile payment apps and far-reaching deals with Facebook and other partners took center stage.
PayPal unveiled multiple promising applications and partnerships at its PayPal X Innovate 2010 developer conference in San Francisco this week, focused on “mobile, social and local” digital payment solutions. PayPal President Scott Thompson noted that the sold-out crowd had doubled in size from last year, as the PayPal X open platform gives rise to grassroots payment applications created all around the world. New applications were focused on payments for digital goods, micropayments, and especially mobile payments. PayPal also announced partnerships with Facebook and other companies.
Digital Goods, Micropayments and Payments on Facebook
PayPal for Digital Goods , a much-anticipated application that debuted at the conference, is an in-context payment solution that lets consumers pay for digital goods and content with as few as two clicks, without ever having to leave a publisher’s game, news, music, video or media site. A major feature of the application is the micropayments capability, which allows a user to pay a small amount — only a few pennies, in some cases — for, say, a news article or a song.
PayPal also announced a number of partners already implementing PayPal for Digital Goods, including Facebook, Autosport.com, FT.com, GigaOM, Justin.tv, Ooyala, Plimus, Tagged, Tyler Projects and Ustream. As noted by TechCrunch, because of the significant number of micropayments transacted on Facebook, PayPal’s partnership with the company promises to be particularly significant.
Sheryl Sandberg, COO of Facebook, joined eBay Inc. President and CEO John Donahoe on stage at Innovate to announce the payment partnership between PayPal and Facebook. She emphasized that Facebook users are increasingly paying for digital goods online. “More people play games on Facebook than on the top three popular consoles combined,” she noted. “Our users want to listen to music that their friends listen to, and read articles that their friends read. We’re one of the first partners to integrate PayPal for Digital Goods for payments for social [activities].”
Multiple Mobile Payments Apps and Initiatives
During his keynote address at Innovate, Osama Bedier, PayPal’s Vice President of Platform, Mobile and New Ventures, cited mobile payments as very promising for the company. “In 2008, $25 million in mobile payments were booked through our system,” he said. “This year, we’ll see $700 million in mobile payments come through — nearly 30-fold growth.” The overall mobile commerce market will grow six-fold to $119 billion by 2015, according to ABI Research.
There were several mobile technology announcements at Innovate. PayPal Mobile Express Checkout debuted at the conference. It allows any site to extend payment functionality to mobile devices, and facilitates two-click checkout. Users can stay logged in to the application and make payments across multiple applications. PayPal also announced PayPal Mobile for iPhone 3.0 , which has location-based features that allow users to search for businesses that accept PayPal while on the go. Also on the mobile front, PayPal announced a partnership with Appcelerator, the leading platform for mobile and iPad applications, to make it easy for PayPal's 8 million merchants to create mobile commerce applications.
VeriFone is joining the PayPal developer ecosystem and will be the first device manufacturer to collaborate with PayPal to offer merchants the ability to take credit card and PayPal payments anywhere using its PAYWare mobile merchant app. The new service will also let customers "bump to pay" using functionality from Bump Technologies built into the PayPal application and the PAYWare application.
Among other announcements, next year PayPal is releasing a promising embedded applications platform dubbed PayPal Apps that will give developers a fully integrated set of small business, and buyer and seller tools. Officials from Discover also demonstrated Money Messenger , which allows Discover card users to make PayPal payments.
In the News
The media covered the PayPal X Innovate 2010 conference extensively, including these stories:
- PayPal Targets Mobile Payments — Wall Street Journal
- PayPal Bets its Future on Mobile— GigaOm
- PayPal’s New Micropayments Coming to Facebook — San Francisco Chronicle
- PayPal Debuts Mobile Express Checkout— Mashable
- PayPal Apps Launches with Merchants in Mind— TechCrunch
- PayPal Teams with Appcelerator on Mobile Payments— Technology Review