Learn more about the PayPal Official Insider Guides
By: Richard Brewer-Hay
PayPal Press published the second in its Official Insider guide series earlier this month. The PayPal Official Insider Guide to Mobile Profits is authored by the editor of the series, Matt Jones, and I was fortunate enough to sit down with him last week to discuss his book and what the series of books means for SMBs online.
As posted on the PayPal blog, this book helps merchants learn how to partner with PayPal to:
* Maximize payment opportunities in the open mobile marketplace
* Apply mobile website and app building best practices
* Integrate PayPal Mobile Express Checkout and payment software systems
* Master mobile consumer shopping behavior, technology, and payment trends
* Profit with custom, efficient PayPal Mobile payment options for your business
To learn more about the books and to order them online:
* The PayPal Official Insider Guide to Growing Your Business: Make money the easy way
* The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere
* The PayPal Official Insider Guide to Selling with Social Media: Make money through viral marketing
Also, be sure to follow @PayPalSMB on Twitter.