PayPal Works With Singapore’s Government to Spur Mobile E-commerce
By: eBay Inc. Staff
The company is in a first-of-its-kind partnership in Southeast Asia.
Can Singapore’s government play a key role in ushering in development and adoption of mobile e-commerce applications in Southeast Asia? Plans are in place to test that concept, as Network World and the PayPal blog reported this week, through a new partnership between PayPal and the InfoComm Development Authority of Singapore (IDA).
IDA is a government-backed group in Singapore charged with promoting development and usage of mobile e-commerce applications. PayPal is now working with the organization to develop mobile e-commerce services through Singapore’s Digital Concierge project, which focuses especially on content and services for visitors.
Part of the promise of the partnership between PayPal and IDA stems from the high level of mobile technology penetration in Singapore. "In a nation with 138 percent mobile penetration and where 8 out of every 10 phones being bought are smartphones, Singapore possesses great potential for widespread adoption of mobile commerce as an increasing number of retailers want to use the mobile channel to extend their reach, and consumers want easy-to-use, secure payment methods on their mobile phones," said VP of PayPal Asia Pacific, Farhad Irani.
Both eBay and PayPal are forging ahead with many new initiatives in Asia. PayPal officials hope that their latest partnership in Singapore will spur companies to build mobile e-commerce applications, and encourage usage of them.