RedLaser 3.0 for iPhone coming soon: video interview, feature overview and demo
By: Richard Brewer-Hay
Soon to be released as the newest application within the RedLaser family, RedLaser 3.0 will combine the local functionality of Milo, the payment functionality of PayPal and the barcode scanning technology of RedLaser to bring it all onto your handheld device. I sat down with Rob Veres, Sr. Director of RedLaser, eBay Mobile, at the X.commerce Innovate conference last week to chat a little more about the app:
Milo: By integrating Milo into the application, offline inventory will now easily be accessed via mobile devices. Consumers will now be able to buy whatever they want, whenever they want, and either pick it up in store or have it delivered to their house.
PayPal: In app check-out for both online and offline inventory via PayPal will now be a part of the app.
Using RedLaser 3.0, users will also be able to create categorized shopping lists to streamline research. They’ll also be able to create and share items, websites, or personal contact information using the built in QR code generator.
The first partner to utilize the product offerings is Toys “R” Us and you can see the demo they showed at Innovate 2011 by watching the keynote below. Start watching from the 1:06:30 mark to see the demo.