StubHub Adds Big Ten and West Coast Conferences to College Basketball Roster
By: eBay Inc. Staff
Multi-Year Relationships in Burgeoning Sports Category Point to Continued Adoption and Growth of the World’s Largest Ticket Marketplace
SAN FRANCISCO--(BUSINESS WIRE)--StubHub, the world's largest ticket marketplace, today announced partnerships with The Big Ten Conference (represented by Learfield Sports) and the West Coast Conference (a property managed by IMG College), becoming the Official Fan to Fan Ticket Marketplaces of each respective conference. In addition to bringing fans easier access to buying and selling tickets, the deals offer StubHub integrated marketing opportunities spanning court signage and Internet and broadcast placement, aimed toward reaching hundreds of thousands of sports fans.
“This new partnership with StubHub will provide our fans a convenient way to exchange tickets for multiple events, including Big Ten Basketball Tournaments.”
“The Big Ten is pleased to welcome StubHub as the conference’s official secondary ticket outlet,” said Big Ten Commissioner James E. Delany. “This new partnership with StubHub will provide our fans a convenient way to exchange tickets for multiple events, including Big Ten Basketball Tournaments.”
College basketball has been a hot category for StubHub, with a 23% increase in year over year gross sales. The Big Ten and WCC pacts come on the heels of StubHub’s partnership with the BIG EAST Conference, as StubHub is now the Fan to Fan Ticket Marketplace of the BIG EAST Championship.
“To add the Big Ten and WCC to our roster of partners is a great endorsement of StubHub’s best in class service,” said Eric Freeland, manager of business development for StubHub. “Our partners have come to expect safety and security with StubHub that they can’t find anywhere else, something reflected in the growth we’ve seen in sales and partnerships over the past several years. The fans have spoken, and clearly conferences of the highest order are listening.”
“The West Coast Conference is very happy to be adding StubHub to our team of corporate partners. Thanks to StubHub’s FanProtect Guarantee™, WCC fans can feel totally secure in both buying and selling tickets, a service we’re excited to offer,” said West Coast Conference Commissioner Jamie Zaninovich. “This partnership will help make it as easy and convenient as possible for our fans to enjoy the excitement of major college basketball.”
StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient, and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the New York Yankees, Chicago Bears and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with music artists like Madonna and media companies such as ESPN and AOL.
StubHub is an eBay company (NASDAQ: EBAY).
For more information on StubHub, visit www.stubhub.com