StubHub Partners with University of North Carolina to Become an Official Sponsor of Tar Heel Athletics
By: eBay Inc. Staff
StubHub Further Expands Collegiate Sports Partnerships Through Strategic Relationship with Paciolan
SAN FRANCISCO & IRVINE, Calif.--(BUSINESS WIRE)--StubHub, the world’s largest ticket marketplace, today announced that it will add a new major college athletic program to its partnership roster, facilitated through its recently announced partnership with Paciolan, the leading provider of ticketing, marketing and fundraising software in college athletics and Learfield Sports, the preeminent leader in collegiate sports marketing. StubHub is now an Official Sponsor of University of North Carolina Athletics. The partnership will include electronic ticketing integration with the North Carolina basketball program in 2010 and for the Tar Heels basketball and football programs starting in the 2011 season and beyond.
“The integration enables North Carolina Athletics to attract new buyers of premium tickets, increase game-day revenues, and elevate the customer experience with digital delivery.”
StubHub's marketplace provides college sports fans with a trusted online destination where tickets can be exchanged in a safe and convenient environment, backed by StubHub's industry-leading FanProtect guarantee. With this new partnership, StubHub is now the official fan to fan ticket exchange partner for 19 NCAA properties nationwide.
“StubHub is thrilled to welcome the University of North Carolina as a valued partner within our rapidly growing collegiate roster, and we are enthusiastic about providing a convenient, secure and safe way for Tar Heel fans to buy and sell tickets,” said Danielle Maged, head of partnerships and business development, StubHub. “The university, our first ever collegiate partner in the state of North Carolina, joins other recently announced partners including , Florida State University and Virginia Tech as we continue to expand within the ACC.”
Electronic integration with Paciolan provides fans the ultimate in convenience and service. The product integration enables tickets to be purchased and then emailed instantly using the school’s print-at-home delivery , which, combined with StubHub’s automated fulfillment technology, allows for a streamlined listing and purchase process that saves buyers and sellers time. With the new integration, Tar Heels ticket holders have the opportunity to list both season ticket and individual game tickets on StubHub and have their tickets instantly sent to buyers.
“We are excited to partner with StubHub to offer an innovative, open market, ticket resale option to University of North Carolina fans and season ticket holders,” said Dave Butler, chief executive officer of Paciolan. “The integration enables North Carolina Athletics to attract new buyers of premium tickets, increase game-day revenues, and elevate the customer experience with digital delivery.”
As an official sponsor of North Carolina Athletics, StubHub marketing assets will be highly visible across basketball and football properties for the university, including in-game signage and features, radio, ticket inserts, and online placements on Tarheelblue.com.
“The University of North Carolina is teaming with StubHub and Paciolan to provide our fans with safe, convenient access to great tickets leading right up to kick-off and tip-off,” said Dick Baddour, athletic director, University of North Carolina.
With the new integration, both North Carolina season ticket and individual game ticket holders have the opportunity to list on StubHub and have their tickets instantly sent to buyers. Season ticket holders have the added luxury of not having to enter barcodes, they simply choose the events they would like to sell and click “sell”. They are then re-directed to the season ticket landing page on StubHub and all of their seat information is automatically passed to the site. If and when their tickets sell, the order will be confirmed, the old barcodes cancelled, new barcodes generated, and brand new tickets will be emailed to the buyer within minutes, all without the seller needing to do anything.
StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company's FanProtect Guarantee(TM). Company partners include the New York Yankees, Washington Redskins and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with companies such as ESPN and AOL.
StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit www.stubhub.com.
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations who sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.
Visit www.paciolan.com for additional company information.