eBay unveils standalone "Watch with eBay" app for iPad at SXSW
By: Richard Brewer-Hay
We’re up and running here at SXSW and to kick off the week, eBay announced that the popular Watch With eBay feature on the eBay for iPad app – which enables people to discover and purchase items related to what they’re currently watching on television – will launch as a standalone app for iPad. I first wrote about the concept of “Couch Commerce” back in November.
Check out the demo video of the app in action:
The standalone Watch With eBay app features:
• Watch With eBay: Couch commerce enthusiasts can tune into their favorite shows with a new, enriched version of Watch With eBay. The new standalone app includes a program guide consumers can use to access content related to their favorite television shows in real time with the ability to curate content by category. Shoppers will be able to browse designers from the red carpet of this year’s award shows or find sports memorabilia for their fan collections, plus much more.
• Shop Like a Star: Fans of television, film, sports and music are invited to shop through the lens of their favorite stars. Through eBay Celebrity – a unique shopping destination that combines celebrity experiences, memorabilia and merchandise with philanthropic causes – Shop Like a Star provides an inside look at featured celebrities’ favorite items, while eBay curates shopping results related to the celebrity picks and provides the option to donate to a benefiting charity at check out. Some celebrities will interact with consumers through original content, video and message boards.
A reminder that eBay Inc. will be at SXSW Interactive all week. Check out our eBay at SXSW overview for details.
For those of you on Twitter, please follow our @ebayinkblog handle for live-coverage of everything eBay here at SXSW and check out the hashtag #eBayatSXSW.
Chat soon and happy Monday!