The Retail Revival timeline has been carefully designed to help businesses bring their stores to life quickly and then make the most of their learnings for the remainder of the year.

August 10

Program Announcement

Retail Revival program is officially announced via a local press announcement led by the City of Lansing. Application period opens.

August 10-31

Application Period*

Interested small business owners apply to join Retail Revival and applications are reviewed on a rolling basis (so don’t wait to apply!).

August 31

Application Deadline

Applications must be submitted by 11:59pm ET on Monday, August 31, via this form.

September 5            

Applicant Notification

Applicants will be notified via email by end of day September 5.

September 12

Program Launch

Retail Revival kicks off with a full-day, in-person event in Lansing. (If you plan to apply, block this full day on your calendars.)

September - November

Introductory Training Period

Sellers take part in weekly coaching calls and training webinars with a dedicated team of support specialists.

Please note: The introductory training period is key to participants’ success on eBay. If you are not able to actively and consistently participate in the training activities during this time, you may struggle to catch up and reach your potential on eBay.

December - August 2019

Growth Period

Sellers apply their learnings to their eBay businesses and focus on growth. Supplementary trainings are offered on about a monthly basis to enhance eBay mastery and general business capabilities. Sellers are expected to maintain active participation levels throughout this phase.

* During the application period, we may conduct screening calls with select applicants to learn more about their business and/or clarify some details of their application responses to properly determine their fit for the program.