Breaking Down Black Friday & Cyber Monday on eBay

By: Richard Brewer-Hay

eBay released more figures today regarding transactions made on the online marketplace over the Black Friday / Cyber Monday shopping period. The number of transactions on Cyber Monday increased by approximately 35% over Black Friday with each day yielding more than 1 million transactions.

eBay logo

Communities that made the most purchases on eBay

Black Friday:
• Santa Clara, CA (ZIP 95054)
• Miami, FL (ZIP 33166)
• Alpharetta, GA (ZIP 30022)
• Martinez, CA (ZIP 94553)
• Prairie Grove, AR (ZIP 72753)

Cyber Monday:
• Prairie Grove, AR (ZIP 72753)
• Miami, FL (ZIP 33166)
• Alpharetta, GA (ZIP 30022)
• Santa Clara, CA (ZIP 95054)
• Martinez, CA (ZIP 94553)

One of the more interesting stats to note is that Prairie Grove, Arkansas, with a population of just 2,540, bought more items on eBay than any other U.S. ZIP code on Cyber Monday.

Heat Maps
eBay is visualizing the almost 2.5 million Black Friday and Cyber Monday transactions made across the country in two “heat maps.” The interactive maps display activity from buyers and sellers over the 24-hour periods of Black Friday and Cyber Monday. Zoom down to a single ZIP code to see the range of transactions on eBay throughout the U.S.

On Saturday, I profiled the eBay “heat map” for Black Friday… ebayholiday.com/black-friday

You can now view the Cyber Monday equivalent to contrast and compare the transactions… ebayholiday.com/cyber-monday

You can view the full release here.

The maps have also been developed as widgets, making it easy to embed on blogs and Web sites. To learn more about the widgets and get the code for use on your site, click “Share This” on the application or visit:
http://apps.facebook.com/ebaycybermonday
http://apps.facebook.com/ebaymapping

In related news, PayPal announced earlier today that for the third consecutive year, “PayPal saw double digit growth in online sales, or total payment volume (TPV), on Cyber Monday.”

Cheers,
RBH