SAN JOSE, Calif. — February 2, 2026 — As the Bay Area becomes the epicenter of football for the biggest game of the year, eBay is bringing fans closer to the action with a full weekend of live shopping experiences in its hometown, headlined by an immersive eBay End Zone pop-up and culminating with a community watch party finale.
“For three decades, eBay has connected fans to the moments that define the big game, offering one of the most expansive selections of authentic inventory across teams, athletes, and styles,” said Emily O’Hara, Global Head of Brand and Media at eBay. “This year, eBay is bringing 60 years of football fandom and culture to life in a way no other platform can—offering unique live shopping experiences, the thrill of big wins, and unmatched selection—whether fans are on the ground at the game, or watching from home across the country.”
Over the course of the weekend, eBay will host a stacked lineup of programming powered by eBay Live, eBay’s real-time livestream shopping experience, turning the celebration of football’s best into an immersive, shoppable event.
Event Details and Weekend Programming
Shop the eBay End Zone
Football fans are invited to the eBay End Zone, an immersive cultural clubhouse and live content studio, where they can explore and shop rare inventory from trusted eBay sellers in real time, from coveted trading cards and sports collectibles to vintage football gear, and more.
Open to the public in the heart of San Francisco’s Union Square, and featuring appearances from superstars like former Patriot Rob Gronkowski and current 49er Christian McCaffrey, fans in the Bay Area will get a front-row seat to score hard-to-find collectibles and authenticated pre-loved fashion, and can also cop swag designed by local illustrator and artist, Jeremy Fish. Fans attending the eBay End Zone will also unlock exclusive access to bid on tickets to the big game, starting at just one cent–making this the ultimate weekend to watch, shop, and win with eBay Live. Proceeds from the penny auction will support the NFL Professional Athletes Foundation.
Select livestreams will broadcast straight from the End Zone via the eBay Live Big Game hub, including Christian McCaffrey and GQ on Saturday at 12 p.m. PT, and Rob Gronkowski and Blez Sports Cards following at 1:30 p.m. PT, connecting fans at home with the energy on the ground in San Francisco.
eBay End Zone
- 71 Powell St., San Francisco
- Friday, Feb. 6–Saturday, Feb. 7
- 10 a.m.–6 p.m. PT
Style Yourself with GQ and eBay Live
eBay inventory takes center stage on the red carpet at GQ Bowl—the outlet’s annual football-forward fashion show and celebration spotlighting the intersection of sport and style, complete with a hand-selected jersey wall photo moment sourced from the marketplace. Bay Area fans can shop their favorite vintage and pre-loved looks in person and online after the show with a GQ-curated pop-up and livestream within the eBay End Zone shop, with proceeds benefitting the NFL Professional Athletes Foundation.
GQ and eBay Live
- Saturday, Feb. 7
- 12 p.m. PT
Join the San Jose Watch Party
On Sunday, eBay Live will close out the weekend with a watch party at San Pedro Square, in partnership with the City of San Jose. Celebrating eBay’s hometown roots, the event brings the community together for a final lineup of eBay Live streams, family-friendly game-day activities, the chance to score a vintage pro-football hat from eBay, and share the high-energy moments that define fandom.
Watch Party
- San Pedro Square Market, San Jose
- Sunday, Feb. 8
- 12 p.m. PT
About eBay Live
eBay has long been a trusted destination for fans to buy and sell authentic items tied to the moments that define sports, style and pop culture, and eBay Live brings fans even closer to the action. Offering unrivaled inventory, trusted sellers, and real-time community interaction, eBay’s live shopping experience continues to grow.
For more information and to explore upcoming eBay Live programming throughout the weekend, visit ebay.com/ebaylive.
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2024, eBay enabled $75 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.