Today at eBay OPEN25 — our biggest seller event of the year — we’ve unveiled a suite of new features and updates to our marketplace that help our sellers save time, improve profitability, and build trust with every sale. From embedded offer-making to AI-powered messaging support and new seller protections, each feature reflects our ongoing commitment to delivering innovation that supports our sellers’ success.
As eBay looks back on 30 years of empowering entrepreneurs and small businesses, we’re also preparing to enter a bold new chapter, grounded in the same spirit of partnership that built our legacy. eBay OPEN25 marks our first in-person seller event in five years, highlighting how we’re transforming through innovation, investment, and powerful tools designed to fuel our sellers’ growth. Together, we’re not just preparing for the future — we’re shaping it.
Every day, we’re focused on accelerating innovation, using AI to make selling smarter, faster, and more efficient, while keeping our community’s voice at the center of all that we do. We’re leveraging the latest technology to enhance trust throughout our marketplace, connect the right buyers to our unique inventory, and create more personalized, inspirational shopping experiences for all.
What’s New
By working quickly to enrich our existing AI technology, we’re creating personalized, magical experiences for our millions of customers. Already, we’ve seen over 200 million listings created using our AI features, and we’re continuing to invest in AI-driven capabilities that automate and personalize at scale in a way only eBay can: using our 30 years of insights and experiences. We’re embedding the latest technology across every part of the eBay experience, curating tools that are available when sellers need them, exactly where they need them most.
AI Assistant for Messaging
For many sellers, managing a high volume of buyer messages, while a sign of strong community interest, can be a daily challenge, especially for questions whose answers can already be found in the item description. Enter eBay’s new AI Assistant for messaging, rolling out to users this week on the eBay mobile app and web in the U.S. and U.K.
This opt-in tool drafts suggested replies to common buyer questions about item specifics or shipping using only the information already in listing description and order details. Responses are not sent automatically; rather sellers can review, edit, or dismiss each suggestion. That means no guesswork and no generic answers — just accurate, editable responses to help sellers save time without giving up control.
Offers in Messaging
Negotiating a great deal is at the heart of the eBay experience and a key pillar behind our community of enthusiast buyers and sellers. With Offers in Messaging, buyers and sellers can now negotiate offers directly within the messaging thread. That means sending, receiving, countering, and accepting offers without switching screens — all while tracking past offers and messages in one place. 
Available via the eBay mobile app and web in the U.S., this update will make price negotiation faster, easier, and more intuitive, helping sellers close more deals while delivering a seamless buying experience.
Track Your Costs
Sellers who buy inventory with resale in mind know that tracking item-level costs is crucial for profitability, which is why eBay is introducing an optional “Your cost” field in the listing flow to input, update, and manage their costs with ease. Once an item has resulted in a sale, sellers can also input and update their cost from the earnings page. This results in smarter pricing decisions without needing a separate spreadsheet or tool. Sellers can update the cost data at any time and use it to plan promotions, adjust ad rates, and more confidently price their inventory. It will also feed into their earnings page, which is located under the Seller Hub Payments tab.
This feature will begin rolling out to U.S. sellers this fall and will be available in the Seller Hub single and bulk listing tools, order details page, and in the Earnings page under the Payments tab.
Inventory Mapping API
eBay’s new Inventory Mapping API makes it easier than ever to manage large inventories by bringing the time-saving magic of AI-powered listing to sellers who operate at scale. With just a few inputs — like images, product identifiers, and catalog aspects — the API generates optimized titles, item specifics, descriptions, and more. It’s fast, scalable, and built to let sellers focus on what matters: growing their businesses and connecting with buyers.
This tool will begin rolling out to select U.S. sellers in the coming weeks.
Seller Item Not Received (INR) Protections
A major pain point for our sellers happens when delivery delays lead to INR claims and unexpected refunds, only for the item to arrive days later. Starting in October, eBay will introduce a new improvement to enhance trust and reduce friction from these premature INR claims.
If a seller ships on time with eBay labels and tracked shipping, and tracking shows the item as delivered after a refund is issued, eBay will reimburse the seller for the item cost and remove any negative or neutral feedback left as a result of delayed delivery. This ensures sellers aren’t penalized for delays outside their control, and reinforces our commitment to standing behind sellers who do the right thing.
Automated Feedback
Great transactions deserve recognition, and more feedback means more trust from future buyers, as well as greater visibility into seller excellence — but today, only about one in three buyers chooses to leave feedback. Beginning in September, when a seller in the U.S. uses a tracked service, delivers on time, and no issues are reported, eBay will automatically leave positive feedback for the seller if the buyer hasn’t already done so.
It’s a simple way to ensure sellers’ reliability and professionalism are reflected publicly, even when buyers stay quiet.
Smarter Tools, Stronger Support
Each of these features, from AI-assisted messaging to automatic feedback, represents a step forward in eBay’s mission to help sellers thrive. To support the 2.4 billion listings on our marketplace, we’re building tools that reduce effort, increase transparency, and put sellers in control of their business and success — all in service of our mission to empower economic opportunity for all.
Tune in to eBay OPEN25 virtually today, August 12, through Thursday, August 14, to learn more about how eBay is helping our seller community thrive.