SAN JOSE, February 24, 2026 – Today, eBay, the largest global online marketplace for trading cards, announces “The 30/30 Collection” – a curated selection of iconic Pokémon collectibles that have defined the franchise’s 30-year legacy and continue to drive demand among fans worldwide. The collection will be auctioned exclusively on eBay Live on Pokémon Day (Feb. 27), with each item starting at its original retail price.
With eBay.com users searching for Pokémon more than 360 times per minute in 2025, the franchise remains one of the most sought-after categories on the marketplace. The 30/30 Collection reflects both the nostalgia and sustained momentum that has fueled Pokémon collecting for three decades.
A Live Auction Three Decades in the Making
Each item in The 30/30 Collection will be auctioned during a dedicated eBay Live stream on Feb. 27 beginning at 3:00 p.m. PT / 6:00 p.m. ET. The auction anchors a full weekend of Pokémon programming on eBay Live, the company’s livestream shopping experience that connects collectors directly with trusted sellers in real time.
Highlights from the collection include:
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1996 Pokémon Base Set Japanese #6 Charizard Holo PSA 10: Charizard continues to dominate the category, representing five of the top 10 highest-value trading card singles sold on eBay in 2025. This card is the first appearance of Charizard in the trading card game.
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1998 Pokémon Red and Blue Versions Game Boy Sealed CIB Graded PSA 9.2: Searches on eBay.com for this game increased more than 130% compared to the year prior, underscoring the strength of retro gaming trends.
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2003 Pokémon Dragon #97 Rayquaza EX Holo PSA 10: A fan-favorite Legendary from the early EX era, this is the first English appearance of Rayquaza. Combined searches for Rayquaza Dragon and Rayquaza Holo cards rose by 170% in 2025 compared to 2024.
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2021 Seiko SBPY162 Pokémon Special Model Blastoise Limited to 700 Pieces: This limited-edition Seiko taps into nostalgia for Blastoise – with searches for the Pokémon surging by 50% compared to 2024, the icon’s appeal extended beyond trading cards in 2025.
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2023 Pokémon x Van Gogh SVP Black Star Promo #085 Pikachu with Grey Felt Hat PSA 10: This fine art-inspired grail continues to see enduring demand on the marketplace, with eBay users searching for the card 70 times per hour in 2025.
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Additional items from across the franchise’s 30-year history will be featured during the auction.
Pokémon Day: Online and In Person
Collectors can also celebrate Pokémon Day in person on Feb. 27 in New York City, as part of eBay Live on Tour, a series of collector-focused livestreaming events across the country. The event will take place at The Standard Biergarten (848 Washington St, New York, NY) from 11:00 a.m. to 8:00 p.m. ET.
Attendees will have access to trading tables, PSA grading, interactive experiences to win prizes or discounts, TCGplayer demos, and live programming throughout the day. Pokémon-focused livestreams will continue throughout the weekend. The event concludes with the eBay Live auction of The 30/30 Collection.
“For 30 years, eBay has been the go-to destination for rare and coveted Pokémon inventory, and excitement for the franchise only continues to grow,” said Adam Ireland, Vice President and General Manager of Global Collectibles at eBay. “The ‘30/30 Collection’ brings 30 years of Pokémon history to life through eBay Live, with a range of inventory you can only find on our marketplace, and a thrilling live shopping experience that fosters community in real-time, reflecting how the fandom connects and collects today.”
Pokémon Around the World
Pokémon collectors around the world can also explore a curated selection of 500+ premium Pokémon listings sourced from the U.S., Japan, Canada, the U.K., Australia, China, and Germany, all up for auction through March 1. Fans can also find the much-in-demand Pokémon x LEGO collaboration sets on eBay.
Pokémon By the Numbers
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Pikachu Power: The number of Pikachu items sold on eBay.com increased by more than 120% as excitement built toward Pikachu as the featured character for Pokémon’s 30th anniversary.*
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Nostalgia-Fueled Collecting: eBay.com users searched for Pokémon Nintendo items more than 160 times per hour in 2025, with recent mainline releases and retro gaming trends keeping Pokémon gaming top of mind.
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Fashion Statement: As Pokémon became more visible in fashion and lifestyle spaces, searches for Pokémon bags spiked by more than 270% on eBay.com.*
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Pokémon on eBay Live: Pokémon shows rank among the highest-streamed categories on eBay Live.
*Based on eBay.com data year-over-year (2025 vs 2024).
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2024, eBay enabled more than $75 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
NO PURCHASE NECESSARY. Void where prohibited. The eBay Pokémon Day Promotion is sponsored by eBay, Inc. Open to legal residents of the 50 U.S. & D.C., who are in attendance at the Pokémon Day Event during the Promotion Period. Promotion Period takes place from 11 a.m. to 8 p.m. ET, Feb. 27, 2026, or when all prizes have been awarded, whichever occurs first. Minors must have parental permission to participate. For Official Rules and complete details, visit https://rules.dja.com/30years30catches.