Today, eBay releases its year-end edition of the eBay Watchlist trend report, spotlighting the top fashion brands, designers and styles that shaped 2025 – alongside holiday-ready trends for the year ahead.
Powered by eBay’s real-time shopper insights, the eBay Watchlist reveals how this year’s biggest fashion moments and cultural milestones – from creative-director shakeups to acclaimed television series finales – translated into searches, sales, and style trends across the marketplace. The report features commentary from eBay’s resident stylist, Brie Welch, and designer and tastemaker Margherita Maccapani Missoni, offering insider perspectives on the pieces setting the tone for what’s trending.
The Watchlist highlights eBay as the ultimate destination for discovering millions of pre-loved items and hundreds of iconic brands, like the coveted Chloé Paddington and the highly sought after Air Jordan 4 ‘White Cement’ – making every find feel personal, whether for someone special or just for you.
“This season, people are embracing the beauty of pre-loved style by choosing pieces that feel personal, meaningful, and sustainable,” said Brie Welch. “With eBay, it’s easy to find items with character and history that make every purchase feel special.”
Explore the report, shop the looks that defined 2025, and see what’s next for the season at ebay.com/thewatchlist.
2025: Year in Review
Transformation took center stage in 2025, with creative shakeups, viral moments, and vintage revivals reshaping the fashion landscape.
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Louis Vuitton and Gucci continued their global dominance, with more than 13 Louis Vuitton items listed every minute.
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Breakout brands like KidSuper (+173% YoY) and LUAR (+270%) surged as shoppers embraced next-generation creativity.
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Jonathan Anderson’s Dior debut sparked a 390% jump in searches for his name, while Demna’s arrival at Gucci drove interest up 87%.
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Coach’s comeback made it this year’s “it-girl” favorite, searched 92 times per minute.
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Pop culture moments made waves: Taylor Swift’s engagement photos sent Cartier Santos Demoiselle searches soaring 194%.
What’s Next: Key Holiday Trends
As 2025 draws to a close, eBay’s data reveals the trends that will shape how we dress, gift, and celebrate this holiday season.
High Shine
Rhinestones, metallics, and shimmer are stealing the spotlight. Searches for metallic Onitsuka Tigers rose 423% year-over-year, while Seiko rhinestone watches saw an incredible 983% search jump.
Cozy Luxury
Comfort meets polish in 2025 — think suede penny loafers (+47% year-over-year) and embellished slippers (+98%), elevating everyday comfort into something effortlessly refined.
Loud Layers
Outerwear turned into the ultimate statement piece, with bright coats (+365% year-over-year) and funnel-neck jackets (+136%) leading the charge.
Jewel Tones and Touches
Shoppers embraced rich hues and gemstone details, with searches for ruby (18 times per minute year-to-date), sapphire (33 times per minute), and amethyst (7.5 times per minute) lighting up the season.
Vintage Volume
Retro silhouettes are back — tea-length skirts (+90% year-over-year) and balloon sleeves (+20%) showcase fashion’s fondness for timeless drama.