On April 11, 2013, PayPal announced the acquisition of Iron Pearl, a Palo Alto startup that is pioneering the science of customer acquisition and engagement. Iron Pearl has developed groundbreaking tools, methodologies and intellectual property, built on a new understanding of the social and cultural factors that drive the viral spread of products, combined with new approaches to data analysis and predictive modeling.
Iron Pearl was founded by Stan Chudnovsky and James Currier. Effective immediately, Chudnovsky will serve as Vice President of Growth and Currier will serve as a Growth Advisor to the company.
“Stan is a visionary in the emerging science of growth and he has a remarkable track record of success as an entrepreneur,” said PayPal President David Marcus.
The new Growth team at PayPal will focus on expanding the customer base and engaging existing customers more actively by leveraging data to develop innovative marketing approaches and product initiatives.
“We’re confident that applying this unique, and highly effective skill set to PayPal will lead to making our groundbreaking payments experiences even more ubiquitous for our merchants and consumers,” said Marcus.